How can you use employee-generated content to showcase your company's culture?

2 How to plan your EGC strategy

Before you launch your EGC campaign, you need to have a clear goal, audience, and message. What do you want to achieve with your EGC? Who do you want to reach and influence? What do you want to communicate and emphasize about your company's culture? You also need to define your channels, formats, and metrics. How will you distribute and promote your EGC? What types of content will you use and encourage? How will you measure and evaluate your EGC's impact and performance?

3 How to encourage and support your employees

One of the biggest challenges of EGC is to motivate and enable your employees to create and share content. You need to communicate the benefits and expectations of EGC, and provide them with the necessary tools and guidance. You can also create incentives and rewards, such as recognition, feedback, or prizes, to acknowledge and appreciate their efforts. You can also showcase the best examples of EGC, and inspire others to follow suit.

6 How to evaluate and improve your EGC

Finally, you need to track and analyze your EGC's results and feedback. You need to measure and report on your EGC's reach, engagement, sentiment, and conversions. You also need to solicit and listen to your employees' opinions and suggestions, and identify the strengths and weaknesses of your EGC. You can also conduct surveys, interviews, or focus groups, to gain deeper insights and understanding. Based on your findings, you can adjust and optimize your EGC strategy and tactics, and keep improving your corporate communications and culture.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?