How can you use emerging trade show tech to attract more clients?

1 Virtual and augmented reality

Virtual reality (VR) and augmented reality (AR) are technologies that create immersive and interactive environments that can simulate or enhance the real world. You can use VR and AR to showcase your products or services in a more realistic and engaging way, or to create a unique and memorable brand experience. For example, you can use VR to let your visitors explore your product features, benefits, and applications in a 3D environment, or to transport them to a different location or scenario. You can use AR to overlay digital information or images on top of physical objects or spaces, or to create interactive games or quizzes. VR and AR can help you attract more visitors to your booth, increase their dwell time, and generate more leads.

2 Touchscreens and kiosks

Touchscreens and kiosks are devices that allow your visitors to interact with your content and information through touch. You can use touchscreens and kiosks to display your product catalog, videos, testimonials, demos, or other relevant information. You can also use them to collect feedback, surveys, or contact details from your visitors. Touchscreens and kiosks can help you create a more dynamic and interactive booth, as well as save space and reduce printing costs. They can also help you capture and analyze data on your visitors' behavior and preferences, which can help you improve your marketing and sales strategies.

3 Chatbots and voice assistants

Chatbots and voice assistants are software programs that can communicate with your visitors through text or voice, using natural language processing and artificial intelligence. You can use chatbots and voice assistants to answer common questions, provide information, offer guidance, or book appointments. You can also use them to qualify leads, collect contact details, or send follow-up messages. Chatbots and voice assistants can help you provide a more personalized and convenient service to your visitors, as well as save time and resources. They can also help you increase your conversion rate and customer loyalty.

4 Beacons and RFID

Beacons and RFID are technologies that can track and identify the location and movement of your visitors, as well as send and receive data. You can use beacons and RFID to monitor the traffic and flow of your booth, as well as the engagement and interest of your visitors. You can also use them to send personalized and targeted messages or offers to your visitors, based on their location, behavior, or profile. Beacons and RFID can help you optimize your booth layout and design, as well as increase your reach and retention. They can also help you measure and improve your trade show ROI.

5 Live streaming and social media

Live streaming and social media are platforms that can help you broadcast and share your trade show activities and content with a wider and online audience. You can use live streaming and social media to showcase your products or services, conduct interviews, host Q&A sessions, or share testimonials. You can also use them to create buzz, generate feedback, or encourage participation. Live streaming and social media can help you expand your visibility and influence, as well as build trust and credibility. They can also help you create a community and a dialogue around your brand.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?