The AIDA formula stands for Attention, Interest, Desire, and Action and is a well-known framework for writing persuasive emails to guide prospects through the sales funnel. To apply it, begin your email with a strong opening line that hooks prospects in and makes them want to read more. You can use a compliment, statistic, story, or problem. Then, explain how you can help them solve their problem or achieve their goal by highlighting the benefits and value of your solution. Use bullet points, subheadings, and short paragraphs to make it easy to read and scan. After that, show social proof, testimonials, or case studies to demonstrate your credibility and results. Additionally, you can use scarcity, exclusivity, or discounts to increase their motivation and urgency. Lastly, end your email with a clear call to action that tells prospects what you want them to do next. You can also add a PS to reinforce your message or offer an incentive.