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Last updated on 2024年9月6日

How can you use email marketing to promote a film to industry professionals?

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Email marketing is a powerful tool to reach and engage your target audience, especially if you are an independent filmmaker looking for exposure, feedback, and opportunities. In this article, you will learn how to use email marketing to promote a film to industry professionals, such as festival organizers, distributors, producers, and critics.

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1 Know your goals and audience

Before you start sending emails, you need to have a clear idea of what you want to achieve and who you want to reach. Do you want to generate buzz, get reviews, secure screenings, or find partners? Depending on your goals, you will need to segment your email list and tailor your messages accordingly. For example, if you want to pitch your film to a festival, you will need to highlight its genre, themes, awards, and trailer. If you want to solicit feedback from a critic, you will need to provide a screener link, a press kit, and a personal note.

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Ralf Wisniewski L?bel
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Seeing is believing! Don’t say what you can do, rather show them that you master the process of; ? Production of content Make your production shine! ? Target an audience with relevant content Never show a general reel, nor a production made for other purposes. Tell a story specific for the audience and time (Black Friday et c). Share some useful insights – teach them! Propose a relevant offer – Call to Action. Make them like you, make them smile. ? Effective distribution Prove your skills of marketing even in distribution so that potential customers understand what you can do for them in terms of spreading their message. Apply all important code into the email and make sure that content is balanced between text, images, video and links.

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Murugan A

Senior Consultant | Video Producer | Marketer | Dance Choreographer | Director of Video Production @ Champions Group
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Each film has certain type of audience , identify if your film is fit for industry professionals and how it may benefit them. Once you identify the same send a newsletter or emailer asking for sponsorship or to create a buzz on the same. You can pitch to industry professionals for private screenings as well, a time to watch movies at their workplace .

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Luan Oliveira

Marketing | Audiovisual | Comunica??o | Mídias sociais | Embaixador da Comunidade @rdsummit ??
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O uso do chamado e-mail marketing vem caindo em desuso em grande parte das campanhas, já que demanda de uma base de dados qualificada e certo cuidado, seja na reda??o da mensagem quanto nas escolhas de estruturas e horários. Uma boa saída para estes problemas é buscar a HUMANIZA??O, enviando o conteúdo com um texto mais natural e que seja enviado por um e-mail de alguém de verdade, e n?o de um contato genérico. Isso tem nos ajudado muito nas convers?o feitas através de e-mail marketing na empresa.

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Nehir Onay

Producer
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Leverage Mailchimp to collect email data from past premiere event RSVPs, design targeted campaigns to drive engagement. By encouraging recipients to leave ratings and reviews on Rotten Tomatoes, IMDb, Metacritic, and Letterboxd, direct links, and clear calls to action, we aim to boost visibility. Additionally, prompt recipients to share reviews across their social media platforms and with friends and family to further amplify reach.

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2 Craft a compelling subject line and preview text

The subject line and the preview text are the first things that your recipients will see in their inbox, so they need to be catchy, relevant, and concise. They should also convey the value and urgency of your email, and spark curiosity and interest. For example, you could use a subject line like "Award-winning documentary on climate change - exclusive screener for you" or "How to get your film in front of 10,000+ industry professionals". The preview text should complement the subject line and expand on the main benefit or offer. For example, you could use a preview text like "Discover the story behind the most impactful environmental film of the year" or "Join our free webinar on how to market your film to festivals and distributors".

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Murugan A

Senior Consultant | Video Producer | Marketer | Dance Choreographer | Director of Video Production @ Champions Group
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Write a catchy hook to grab their attention and also don’t forget to personalise the subject line with their name or company name . Don’t forget to add the preview text. Remember how each has a one liner in OTT platform to grab the viewers attention .

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3 Write a clear and engaging email body

The email body is where you deliver your message and persuade your recipients to take action. It should be clear, engaging, and respectful of their time and attention. You should follow a simple structure: introduce yourself and your film, explain why you are contacting them and what you are offering them, and end with a clear and specific call to action. For example, you could ask them to watch your trailer, sign up for your webinar, request a screener link, or reply with their feedback. You should also include relevant links, images, and testimonials to support your claims and showcase your film.

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Murugan A

Senior Consultant | Video Producer | Marketer | Dance Choreographer | Director of Video Production @ Champions Group
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Craft an email body that captivates with concise clarity. Shift the focus from your film to highlight the value it brings to the recipient. Industry professionals receive numerous pitches, so make every word count. Clearly outline the benefits and purpose without unnecessary details, ensuring your message stands out in their crowded inbox.

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4 Test and optimize your email campaign

Before you hit send, you should test and optimize your email campaign to ensure that it reaches your recipients and achieves your goals. You should check your email for spelling, grammar, and formatting errors, and make sure that it looks good on different devices and email clients. You should also test different subject lines, preview texts, and email content to see which ones perform better and generate more opens, clicks, and conversions. You can use tools like Mailchimp, Aweber, or Constant Contact to create, send, and track your email campaigns.

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5 Follow up and nurture your relationships

Email marketing is not a one-time thing. You need to follow up and nurture your relationships with your recipients, especially if they are industry professionals who can help you advance your film career. You should send them relevant and valuable emails, such as updates, reminders, invitations, thank you notes, and exclusive content. You should also monitor their responses and feedback, and engage with them accordingly. For example, you could reply to their questions, comments, or reviews, or ask them for referrals, testimonials, or endorsements. By doing so, you will build trust, credibility, and loyalty, and increase your chances of success.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use email marketing to promote a film to industry professionals?

1

2

3

4

5

6

1 Know your goals and audience

2 Craft a compelling subject line and preview text

3 Write a clear and engaging email body

4 Test and optimize your email campaign

5 Follow up and nurture your relationships

6 Here’s what else to consider

Video Production

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How can you use email marketing to promote a film to industry professionals?

1

2

3

4

5

6

1 Know your goals and audience

2 Craft a compelling subject line and preview text

3 Write a clear and engaging email body

4 Test and optimize your email campaign

5 Follow up and nurture your relationships

6 Here’s what else to consider

Video Production

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感谢您的反馈

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