How can you use email to build your network in transportation planning?

2 Research your contacts

To make a good impression and avoid spamming, you should do some research on your contacts before you email them. Find out their names, titles, affiliations, areas of expertise, and interests. You can use online sources such as LinkedIn, Google Scholar, or their organization's website. You can also ask for referrals from mutual connections or colleagues.

3 Craft your subject line

Your subject line is the first thing your contacts will see, so make it catchy, concise, and relevant. Avoid generic or vague phrases such as "Hello" or "Transportation planning inquiry". Instead, use specific and personalized words that indicate the purpose and value of your email. For example, "Question about your recent project on bike lanes" or "Invitation to join our webinar on transit-oriented development".

4 Write your message

Your message should be polite, professional, and concise. Use a friendly and respectful tone and address your contacts by their names. Introduce yourself briefly and explain why you are emailing them. State your main point or request clearly and provide some context or background information. Include a call to action or a question that prompts a response. End with a thank you and a signature.

5 Follow up and follow through

Don't let your email conversation end without a follow up or a follow through. If you don't hear back from your contacts within a reasonable time frame, you can send a gentle reminder or a follow-up email. Reiterate your main point or request and express your continued interest. If you do hear back from them, reply promptly and acknowledge their response. If you have agreed on any action items or next steps, make sure you deliver on your promises and keep them updated.

6 Maintain your relationships

Email is not only a tool for initiating contact, but also for maintaining and strengthening your relationships. You can use email to keep in touch with your contacts, share relevant information or resources, congratulate them on their achievements, or wish them well on special occasions. You can also use email to invite them to other networking opportunities, such as online forums, events, or groups related to transportation planning.