How can you use email to build strong professional relationships in Real Estate?

2 Write clearly and concisely

Real estate professionals often make the mistake of writing too long, too vague, or too complex emails. This can lead to confusion, boredom, or annoyance for the reader and diminish the chances of getting a response or a positive outcome. To write clearly and concisely, you should use a descriptive and catchy subject line that summarizes the main point and sparks curiosity. Keep your sentences and paragraphs short and avoid jargon, slang, or unnecessary words. Utilize bullet points, subheadings, or numbered lists to organize your information and make it easier to scan. Always use proper grammar, spelling, and punctuation, and proofread your email before sending it. Lastly, use a friendly and professional tone while avoiding sarcasm, humor, or negativity.

3 Add value and personalization

Another way to use email to build strong professional relationships in real estate is to add value and personalization to your messages. This means addressing the recipient by name, providing helpful information, complimenting them on their successes, asking open-ended questions, and including a signature with your name, title, contact information, and a photo or logo. Showing that you care about your recipients and their goals will demonstrate your expertise and insights and help them solve problems or reach their objectives.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?