How can you use email to build relationships with healthcare professionals?

1 Step 1: Define your goals

Before you send any email, you need to have a clear idea of what you want to achieve. Do you want to introduce yourself, ask for advice, request a meeting, or pitch an idea? Your goals will determine your tone, content, and call to action. For example, if you want to introduce yourself to a potential employer, you might use a formal and respectful tone, highlight your relevant skills and achievements, and express your interest in working with them. If you want to ask for advice from a mentor, you might use a more casual and friendly tone, explain your current situation and challenges, and ask for specific guidance.

2 Step 2: Research your recipients

Once you have your goals in mind, you need to do some research on your recipients. This will help you tailor your email to their needs, interests, and preferences. You can use various sources to find out more about your recipients, such as their LinkedIn profiles, websites, blogs, social media posts, publications, or podcasts. Look for information that can help you establish rapport, such as common connections, shared values, or relevant achievements. You can also use research to identify potential pain points, gaps, or opportunities that you can address in your email.

3 Step 3: Craft a catchy subject line

The subject line is the first thing your recipients will see when they receive your email. It can make or break your chances of getting a response. Therefore, you need to craft a catchy subject line that captures their attention and curiosity. A good subject line should be concise, clear, and relevant. It should also convey a benefit, a question, or a value proposition. For example, instead of writing "Hello from a healthcare professional", you could write "How to improve patient satisfaction with telehealth" or "Do you need help with your healthcare marketing strategy?"

4 Step 4: Write a personalized and professional message

The message is the core of your email. It should be personalized and professional, reflecting your research and goals. A good message should have three main parts: an introduction, a body, and a conclusion. The introduction should greet your recipients, introduce yourself, and mention how you found them or why you are contacting them. The body should explain your purpose, highlight your value, and provide evidence or examples. The conclusion should thank your recipients, restate your call to action, and sign off with your name and contact details.