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How can you use discourse analysis to analyze a job interview?

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Discourse analysis is the study of how people use language in social situations. It can help you understand the dynamics, strategies, and meanings of a job interview, and improve your chances of success. In this article, you will learn how to use discourse analysis to analyze a job interview in six steps.

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1 Identify the genre

The first step is to identify the genre of the job interview. A genre is a type of communication that follows certain conventions and expectations. For example, a job interview is a genre that usually involves a formal tone, a question-and-answer format, and a goal-oriented purpose. By recognizing the genre, you can prepare yourself for the appropriate style, content, and structure of the interview.

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Eric Kramer

???????? ?????????? ?????????????? ????????????:"Active Interviewing, Branding, Selling and Presenting Yourself to Win Your Next Job" ■ I use innovation to coach candidates how to win interviews and land jobs
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The genre should always be determined prior to the interview by asking, "what will be the format of the interview". It is also a good idea to ask with whom you will be interviewing and their roles in the company/job.

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2 Analyze the structure

The second step is to analyze the structure of the job interview. A structure is the way the interview is organized and divided into different parts. For example, a typical job interview may have an opening, a body, and a closing. The opening may include greetings, introductions, and small talk. The body may include questions about your qualifications, skills, and experience. The closing may include a summary, a thank you, and a farewell. By analyzing the structure, you can anticipate the sequence, duration, and transitions of the interview.

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Eric Kramer

???????? ?????????? ?????????????? ????????????:"Active Interviewing, Branding, Selling and Presenting Yourself to Win Your Next Job" ■ I use innovation to coach candidates how to win interviews and land jobs
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An innovative and powerful way to interview is for the client to guide the structure. The candidate can do this by asking the interviewer questions at the start of the interview such as "Why have you chosen to interview me?' and "Please give me a job description from your perspective before I begin speaking about myself and answering your questions".

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3 Examine the language

The third step is to examine the language of the job interview. Language is the choice of words, phrases, and expressions that convey meaning and tone. For example, a job interview may use formal language, such as standard grammar, polite forms, and technical terms. It may also use persuasive language, such as positive adjectives, modal verbs, and rhetorical questions. By examining the language, you can adapt your vocabulary, grammar, and pronunciation to the interview context.

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4 Evaluate the interaction

The fourth step is to evaluate the interaction of the job interview. Interaction is the way the participants communicate and relate to each other. For example, a job interview may involve turn-taking, feedback, and rapport-building. Turn-taking is the exchange of speaking and listening roles between the interviewer and the interviewee. Feedback is the verbal and non-verbal signals that indicate understanding, agreement, or disagreement. Rapport-building is the establishment of trust, respect, and rapport. By evaluating the interaction, you can manage your participation, response, and impression in the interview.

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Eric Kramer

???????? ?????????? ?????????????? ????????????:"Active Interviewing, Branding, Selling and Presenting Yourself to Win Your Next Job" ■ I use innovation to coach candidates how to win interviews and land jobs
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The best interaction for an interview is a conversation. A candidate can foster a conversation by asking for feedback about their answers. For example, "I just answered your question about my experience in B2B marketing, was my answer clear, did you get the information you were looking for about my experience, do you want me to provide more detail, is my experience consistent with the requirements of the job? Askingh these questions creates a conversation as well as gives the candidate an opportunity to improve their response.

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5 Interpret the meaning

The fifth step is to interpret the meaning of the job interview. Meaning is the message and intention that the participants convey and infer from the interview. For example, a job interview may have explicit and implicit meanings. Explicit meanings are the direct and clear information that the participants provide and request. Implicit meanings are the indirect and subtle implications that the participants suggest and infer. By interpreting the meaning, you can comprehend and clarify the content and purpose of the interview.

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6 Reflect on the outcome

The sixth step is to reflect on the outcome of the job interview. Outcome is the result and feedback that the participants receive and provide after the interview. For example, a job interview may have positive or negative outcomes. Positive outcomes are the acceptance and appreciation that the participants express and receive. Negative outcomes are the rejection and criticism that the participants face and give. By reflecting on the outcome, you can evaluate and improve your performance and experience in the interview.

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Eric Kramer

???????? ?????????? ?????????????? ????????????:"Active Interviewing, Branding, Selling and Presenting Yourself to Win Your Next Job" ■ I use innovation to coach candidates how to win interviews and land jobs
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The difficult news about outcomes is candidates get an acceptance or rejection, but seldom feedback about why they were rejected. This is a huge shortcoming of interviews and leads to a terrible candidate experience.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use discourse analysis to analyze a job interview?

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1 Identify the genre

2 Analyze the structure

3 Examine the language

4 Evaluate the interaction

5 Interpret the meaning

6 Reflect on the outcome

7 Here’s what else to consider

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