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How can you use digital platforms for sensory and consumer studies?

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Sensory and consumer studies are essential for food product development, quality control, and marketing. They help you understand how consumers perceive, prefer, and choose food products based on their sensory attributes, such as appearance, aroma, flavor, texture, and mouthfeel. However, conducting sensory and consumer studies can be challenging, especially in times of social distancing, travel restrictions, and limited resources. That's why digital platforms can offer a valuable alternative or complement to traditional methods. In this article, you'll learn how you can use digital platforms for sensory and consumer studies, what are the benefits and limitations, and what are some best practices and tips to make them successful.

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Alan Marson

Managing Director at New Food Innovation , Founding Partner Aceae Nutra ltd , Myconeos Ltd and PulseON Foods Ltd

1 Types of digital platforms

When conducting sensory and consumer studies , there are various digital platforms to consider, depending on your objectives, target population, and resources. Online surveys are a popular choice for collecting demographic, attitudinal, behavioral, and preference data from consumers. They are easy to create, administer, and analyze and can reach a large sample of respondents. Remote sensory testing is another method of sensory evaluation that involves sending food samples to consumers' homes or workplaces for evaluation. It can be used to measure consumers' sensory perceptions, preferences, and acceptance of food products. Additionally, virtual reality (VR) and augmented reality (AR) technologies can create immersive environments to manipulate the sensory cues and contexts that influence consumers' food choices. These technologies can provide insightful ways to study consumer responses and behaviors.

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Alan Marson

Managing Director at New Food Innovation , Founding Partner Aceae Nutra ltd , Myconeos Ltd and PulseON Foods Ltd
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I believe the real magic happens when AI tackles the complex task of modelling sensory data. This data comes from panels or individual consumers, providing insights into the sensory characteristics of various foods—from fruits to cheeses, from coffees to meats. By analysing everything from chemical composition to electronic taste sensing systems ( E-tongue) and techno-functional properties, AI will help food companies understand what makes a food item appealing or off-putting.

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2 Benefits of digital platforms

Using digital platforms for sensory and consumer studies can offer numerous advantages, such as cost-effectiveness, convenience, and innovation. Digital platforms can reduce the costs associated with conducting studies, while also allowing for faster data collection and analysis. Additionally, they can provide more flexibility in terms of location, time, and frequency of testing, as well as more accessibility and inclusivity for different groups of consumers. Moreover, digital platforms can enable more creativity in designing and conducting sensory and consumer studies. They can help explore new dimensions and aspects of research, such as emotions, memories, expectations, and contexts. Ultimately, they can generate new insights and ideas for product development and improvement.

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3 Limitations of digital platforms

Despite the advantages of using digital platforms for sensory and consumer studies, there are some limitations to be aware of. Quality control can be a challenge when it comes to ensuring the validity of data collected and analyzed. Furthermore, ethical and legal issues must be addressed prior to conducting sensory and consumer studies, such as informed consent, privacy, security, compliance with regulations and standards, and respecting intellectual property rights. Additionally, technical skills and resources may be necessary for using different tools and platforms, such as online survey software or data analysis software, as well as investing in equipment and infrastructure.

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4 Best practices and tips

Digital platforms can be a great way to conduct sensory and consumer studies, but in order to make the most of them, it's important to follow certain best practices and tips. To start, define your objectives and research questions clearly and make sure they are aligned with the appropriate type of digital platform. Additionally, plan and design your sensory and consumer studies carefully and systematically, while adapting your methods, scales, and questions as needed. It's also important to provide clear instructions and training for the participants, as well as yourself and your team. Finally, analyze and interpret your data carefully, taking into account the strengths and limitations of the digital platform. By following these best practices and tips, you can ensure that your sensory and consumer studies are successful and impactful.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use digital platforms for sensory and consumer studies?

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1 Types of digital platforms

2 Benefits of digital platforms

3 Limitations of digital platforms

4 Best practices and tips

5 Here’s what else to consider

Food Science

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How can you use digital platforms for sensory and consumer studies?

1

2

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1 Types of digital platforms

2 Benefits of digital platforms

3 Limitations of digital platforms

4 Best practices and tips

5 Here’s what else to consider

Food Science

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