How can you use descriptive language to make your pitch stand out?

1 Why descriptive language matters

Descriptive language is not just a way to make words sound nice; it is an effective tool for communicating value, benefits, and differentiators. Descriptive language can help you accomplish numerous goals in your pitch, such as grabbing attention, establishing rapport, and creating differentiation. To capture attention, use descriptive language to generate curiosity, suspense, or surprise. For example, instead of saying "We offer a new app that helps you manage your finances", you could say "Imagine a personal assistant that tracks your income, expenses, and savings goals in real time". To build rapport with your audience, use descriptive language to demonstrate empathy, enthusiasm, or passion. For instance, instead of saying "We understand your pain points", you could say "We know how frustrating it is to deal with endless paperwork, confusing fees, and hidden charges". To create differentiation, use descriptive language to emphasize what makes your solution unique. For example, instead of saying "We have a faster and more secure platform", you could say "We have a platform that works like a rocket and protects like a fortress".

2 How to use descriptive language effectively

Descriptive language is not a one-size-fits-all technique; it needs to be tailored to your audience, purpose, and context. To use descriptive language effectively in your pitch, you should first know your audience and understand what they care about and what language they use. Additionally, you should choose your words carefully to be clear, concise, and relevant. You should also avoid jargon and technical terms that could confuse or exclude your audience. Furthermore, you should balance your tone and style with factual information, logical arguments, and credible evidence. This will ensure that your message resonates with the audience and is appropriate for the context.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?