How can you use customer lifetime value to justify marketing investments?
If you're in direct sales, you know how important it is to invest in marketing to attract and retain customers. But how do you know if your marketing efforts are paying off? One way to measure the return on your marketing investment is to use customer lifetime value (CLV).
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Marta PaneraHead of Marketing & Communications at FOREO (WE region) I Women Marketing Leader 2023 I Digital Marketing, Ecommerce…
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Gayatri WaghProgram Advisor| Technical Course Counsellor| Career Mentor | Ed Tech Enthusiast | Dedicated to Customer Success |
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Vivek Antony PetersVisionary Leader | Growth Hacker | UiPath Certified BA | Dell Boomi Certified | LCNC Specialist | Gen AI | Fintech |…