How can you use customer feedback to identify risky areas during the offboarding process?
Offboarding is the process of ending a relationship with a customer, whether it's due to cancellation, churn, or contract expiration. It's a critical moment to collect customer feedback and learn from their experience. Customer feedback can help you identify risky areas during the offboarding process and improve your customer retention strategy. Here are some tips on how to use customer feedback to reduce offboarding friction and increase loyalty.