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How can you use custom visuals to explain technical concepts in an engaging way?

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If you are a public speaker who needs to explain technical concepts to a non-technical audience, you might face some challenges. Technical concepts can be complex, abstract, or unfamiliar to your listeners, and they might lose interest or get confused if you use too much jargon or text. How can you use custom visuals to explain technical concepts in an engaging way? Here are some tips to help you create effective slides that illustrate your ideas clearly and creatively.

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1 Use simple shapes and colors

One of the easiest ways to create custom visuals is to use simple shapes and colors to represent your concepts. For example, if you want to explain how a computer network works, you can use circles to represent nodes, lines to represent connections, and different colors to represent different types of data or protocols. This way, you can show how the network operates without overwhelming your audience with technical details. You can also use shapes and colors to create diagrams, charts, or graphs that show the relationships, patterns, or trends of your data.

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Rudraksh Bhawalkar

Partner @ EY Tech Consulting || Cloud & Data Modernization || Sustainability || Responsible AI
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Agree, keep it simple, easy to consume and messaging should be relevant. Less text and more visualization helps in more effective and efficient consumption of information

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2 Use metaphors and analogies

Another way to create custom visuals is to use metaphors and analogies to relate your concepts to something that your audience already knows or can easily imagine. For example, if you want to explain how encryption works, you can use a lock and a key to represent the process of securing and accessing data. Or, if you want to explain how artificial intelligence works, you can use a human brain and a machine to compare and contrast the features and functions of both. Metaphors and analogies can help you simplify your concepts and make them more memorable and relatable.

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Jaaziel Stephen

Strategic Initiatives | Industry Liaison | IDP Education
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It all boils down to how well you know the concept. The better you know, the more you can customize your story to the audience. Approach it from a relatable point of view, weave it into the actual plot using visuals & then comes the 'aha' moment where they understand the concept. There will be questions around analogies if you're fond of using them. The better your understanding of the concept, the easier it will be to come up with great analogies that actually connect.

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3 Use animations and interactions

A third way to create custom visuals is to use animations and interactions to demonstrate your concepts in action. For example, if you want to explain how a sorting algorithm works, you can use an animation to show how the algorithm sorts a list of numbers step by step. Or, if you want to explain how a user interface works, you can use an interaction to show how the user can interact with the interface using clicks, taps, or gestures. Animations and interactions can help you capture your audience's attention and show them how your concepts work in real time.

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4 Use stories and scenarios

A fourth way to create custom visuals is to use stories and scenarios to illustrate your concepts in context. For example, if you want to explain how blockchain works, you can use a story to show how a transaction is verified and recorded by a network of computers. Or, if you want to explain how machine learning works, you can use a scenario to show how a machine can learn from data and make predictions or decisions. Stories and scenarios can help you connect your concepts to real-world situations and show their benefits or challenges.

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Jaaziel Stephen

Strategic Initiatives | Industry Liaison | IDP Education
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A speech in itself is a story. A speech with technical concepts, especially to an audience that is not tech savvy makes it all the important to be an interesting story! Concepts, technical scenarios all have visual elements in them. When you pick analogies & metaphors, weave them around relatable imagery. I have seen & I have used memes extensively to drive home a concept! Every meme carries a scenario in itself (more a template) - use them wisely & you will hit the nail right on its head!

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5 Use feedback and testing

A final way to create custom visuals is to use feedback and testing to improve your visuals and make sure they convey your concepts effectively. For example, you can ask a colleague or a friend who is not familiar with your topic to review your slides and tell you what they understand or what they find confusing. Or, you can test your slides on a small group of your target audience and observe their reactions or ask them questions. Feedback and testing can help you identify and fix any problems or gaps in your visuals and make them more clear and engaging.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use custom visuals to explain technical concepts in an engaging way?

1

2

3

4

5

6

1 Use simple shapes and colors

2 Use metaphors and analogies

3 Use animations and interactions

4 Use stories and scenarios

5 Use feedback and testing

6 Here’s what else to consider

Public Speaking

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How can you use custom visuals to explain technical concepts in an engaging way?

1

2

3

4

5

6

1 Use simple shapes and colors

2 Use metaphors and analogies

3 Use animations and interactions

4 Use stories and scenarios

5 Use feedback and testing

6 Here’s what else to consider

Public Speaking

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