How can you use CSR performance communication to achieve the UN Sustainable Development Goals?

CSR performance communication can be one of the best tools to achieve the aims of UN SDGs. SD goals are connected to all sort of life of a man. It is ultimately aiming for the sustainability of human community and nature. The scheme of CSR imbibed with UN SDG values and its communication can make corporates more responsible to fulfill their SDG goals both internally and externally

- Align the CSR performance metrics with the SDGs especially in the vulnerable geographies and marginalised communities that UNSDG is targeting - Use a quantitative metrics too how the impact in data and back it up with qualitative evidence -Use testimonials and case studides to show the impact in a story telling pedagogy

Communicating corporate social responsibility (CSR) performance effectively can contribute significantly to achieving the UN Sustainable Development Goals (SDGs) by fostering transparency, accountability, and stakeholder engagement. By aligning CSR efforts with specific SDGs, companies can showcase their contributions to global sustainability objectives, thereby enhancing their reputation, attracting investment, and fostering partnerships for collective action. Clear and compelling communication of CSR initiatives not only highlights progress but also inspires others to emulate and collaborate, accelerating progress towards a more sustainable future.

A great way to think about linking the SDGs to your business is to identify which SDGs your business can have a very positive or negative impact on as you grow your business. Then cross check these against what SDGs your stakeholders expect you to impact (based on interviews) and you will have a good starting point to stress test.

CSR performance can advance UN SDGs by aligning business strategies with social and environmental objectives, fostering innovation for sustainable solutions, promoting responsible supply chains, and engaging stakeholders for inclusive development, thus contributing to global sustainability goals.

Uma estrategia interessante é conhecer como os ODS se adaptam aos municípios (governos sublocais) em que sua empresa atua, quais as metas cada município estabeleceu para si e avaliar como sua empresa pode contribuir utilizando sua esfera de influência. é sempre importante adaptar os ODS a realidade local e avaliar como contribuir.

After understanding Materiality and identifying key points, we move on to defining the best strategy. At this stage, a framework such as the SDGs is chosen to create alignment of expectations. To achieve this alignment, it is necessary to understand the 169 targets of these objectives and prioritize those that make the most sense for your company to act upon. It is emphasized that many of these plans should be linked to your business and not separate from it. For example, if you are in the beverage industry and want to end hunger, how will you do that? Hunger is alleviated through nutrition, so this topic may not be directly relevant. Seek out topics where you can truly act and develop measurable and assessable actions.

An example from my professional experience illustrates how a company could target SDGs: by focusing on sustainable sourcing practices, the company ensures that the raw materials used in production are ethically and sustainably sourced. This contributes to several SDGs, such as responsible consumption and production (SDG 12), gender equality (SDG 5), and decent work and economic growth (SDG 8). This alignment demonstrates the company's commitment to environmental and social responsibility while supporting global sustainable development efforts.

In practice, the easiest way to align your CSR & impact strategies to SDGs is to start from the official SDG indicators as provided by UN SDG Framework & UN statistis and relate them to your own CSR & impact indicators (they should be the same or have a clear correspondance).

Além de identificar os problemas e alinhar as metas de forma clara, é importante apresentá-las aos stakeholders, com informa??es e resultados já alcan?ados pela empresa, como a reciclagem de papel, o descarte adequado de pilhas e principalmente, a implanta??o de compliance.

We should transparently communicating a company's social and environmental efforts. First, a company should align its CSR initiatives with specific SDGs, clearly articulating how its actions contribute to these global goals. Clear and transparent reporting on CSR performance is essential to build trust and accountability. Utilizing various communication channels such as annual & sustainability reports, and social media allows for widespread dissemination of CSR activities. Moreover, engaging with stakeholders and seeking their feedback can enhance the impact of CSR efforts. Collaborating with other organizations, including NGOs and governmental bodies, can also amplify the reach & effectiveness of CSR initiatives towards achieving the SDGs

You need to focus on 4 areas while aligning your CSR activity with UN Sustainable Goals: 1. Highlight how your business aligns with relevant UN SDGs. Eg: reducing waste to address SDG 12 (Responsible Consumption and Production). 1. Attract investors and stakeholders who prioritize sustainability. 3. Benchmark your progress and identify areas for improvement. 4. Engage employees and the public in sustainability efforts.

According to KPMG, over 80% of companies now report on their contribution towards the SDGs. However, some overdo it. For example, looking at Starbucks' CSR report, it looks like they are achieving all 17 in many projects. Find cool ways to focus on one SDG and use approachable communication channels to communicate its importance, what you are doing about it, and what others can do.

Choosing the most appropriate and effective communication channels for your CSR messages depends on several factors, including your target audience, your corporate culture, the resources available and the CSR initiatives you want to communicate. - Understand your target audience and their communication preferences. - Consider which communication channels are best suited to your corporate culture and what resources are available to you. - Tailor your message to the appropriate channels. - Test to find out what works and optimise your strategy. By carefully selecting the right communication channels for your messages, you show the world that your company has a positive impact on society and the environment.

When it comes to communication channels, it depends on our target audience and goals. Here are some effective options: 1. Company website: Publish CSR reports and updates. 2. Social media: Engage stakeholders on platforms like LinkedIn, Twitter, Facebook, and Instagram. 3. CSR reports: Distribute detailed reports online and in print. 4. Events: Host webinars, conferences, or roundtables. 5. Media partnerships: Collaborate with relevant outlets for coverage. 6. Online forums: Participate in sustainability discussions. These channels can help maximize our CSR communication impact.

Utiliser ses propres réseaux, sa cha?ne de valeur pour sensibiliser et donner l'exemple : est un point fort pour faire avancer les ODD et montrer l'engagement intrinsèque de l'entreprise. Cela permet également de participer à l'effort collectif au delà de ses propres activités et de toucher des sujets inspirants pour les collaboratrices et collaborateurs. Quoi qu'il en soit il faut trouver du sens entre ses engagements et objectifs RSE avec ses activités et les engagements de ses parties prenantes principales (clients, collaborateurs, instances reglementaires..)

For European SMEs & large companies in particular, CSRD guidance now provides a comprehensive list of stakeholders : 1. Affected stakeholders: individuals or groups affected or who could be affected – positively or negatively – by the company's activities and its value chain; and (b) users of sustainability statements (e.g. investors or NGOs). In addition to common "tangible" categories of stakeholders, it adds nature as a silent stakeholder

Always remember SDG17: Partnership for the goals. It is imperative to collaborate with other businesses, NFPs, the government, and academia to achieve these goals. Some of them are so critical that you should work with your competitors to help achieve them jointly.

L’engagement des parties prenantes permettent d avoir un retour concret des différentes actions mises en place. La communication peut se faire différents moyens : réseaux, rapports, sondage … Les parties prenantes nous apportent aussi leurs expertises propres pour nous faire avancer plus rapidement et nous challenger.

Using CSR communication in tracking performance and progress, setting KPIs that promote realization of the SDGs is key so that it provides the commitment to sustain the impact in meeting the SDG goals. Sustainability of organizations is important so that the realization of the SDGs is met and keeping stakeholders monitoring progress and celebrating success and taking action incase there is a drop in meeting set commitments.

The alignment with the SDGs can be communicated through various channels such as sustainability reports or CSR publications. Oranizations can also communicate by leveraging social media platforms to share updates and success stories. Additionally, participating in or presenting at relevant industry events and conferences focused on sustainability or responsible business practices offers opportunities to showcase the company's commitment to advancing the SDGs, and to support and inspire other companies.

During these complicated times, we're bombarded with messages of crises and challenges. If you have a success story, share it! Good news and progress is always welcome, but particularly now, it's more helpful than ever to remember that we can actually make progress on key issues.

Have you seen the Apple ad (search 'mother nature' on YouTube) showcasing their work on sustainable development? Check out how Indian film actress Dia Mirza has created a personal brand by being an SDG advocate. These are not just stories but a powerful tool to let people know how brands (individuals and corporates) are taking steps to build a better, sustainable, and just ecosystem around them. While working in monitoring and reporting for CSRs, I ensured that each outcome was mapped to an indicator guided by the SDG goals but contextualised as per the national standards and local needs. That gives the CSR the visibility of how their contribution is tied to the bigger picture and how they are partnering in creating a sustainable world.

Mi recomendación en este punto es que no las cuentes. Tienen que ser otras personas quienes hablen de ti. Deja que sean los empleados quienes narren los logros de sus respectivos equipos. Que sean los clientes quienes cuenten cómo perciben tus esfuerzos. Que sean los proveedores quienes expliquen cómo los acompa?as en el viaje de la sostenibilidad.

Et si on laissait les bénéficiaires des actions RSE et les parties prenantes raconter l'histoire de l 'entreprise ? Ce serait plus crédible et impactant de mon point de vue

From my experience, it's important for both internal and external stakeholders to be educated about the UN SDGs. Before delving into the specifics of our CSR programmes and their alignment with the SDGs, we should raise awareness about the global challenges these goals address and emphasising the collective responsibility we all share in addressing them. By enlightening our stakeholders about the essence and relevance of the UN SDGs, we can bridge the knowledge gap and enhance overall awareness. This proactive education not only sets the stage for a more informed audience but also contributes to building trust and credibility when we later link our CSR initiatives to the SDGs, making our communication more transparent and trustworthy.

Nessa etapa, é importante medir e analisar a eficácia e o impacto dos canais de comunica??o, métodos e mensagens utilizados. Utilize indicadores e métricas relevantes, confiáveis e comparáveis. Colete e utilize o feedback das partes interessadas e especialistas para melhorar a comunica??o. A avalia??o ajuda a demonstrar responsabilidade, transparência e melhoria contínua no desempenho e impacto da RSC.

Tendremos muy claro cuales han sido los objetivos que perseguíamos y como hemos planificado la comunicación a cada grupo de interés. Recogeremos indicadores internos: clima, rotación, participación y compromiso de la plantilla.. y por otro, cualitativos. Respecto a grupos de interés externos: medir fidelización, menciones, contribución a los Objetivos de Desarrollo Sostenible (ODS). Para evaluar la comunicación es imprescindible haber definido un objetivo y dise?ado un plan de acción.

Las organizaciones pueden utilizar la comunicación de RSE para destacar cómo están alineando sus estrategias, operaciones y prácticas con los ODS específicos. Además, las empresas pueden utilizar sus canales de comunicación para educar a empleados, clientes y otras partes interesadas sobre la importancia y el significado de los ODS. Por lo tanto, la comunicación de RSE puede resaltar las alianzas estratégicas y colaboraciones que una empresa ha establecido para abordar desafíos relacionados con los ODS.

Avoir des indicateurs fiables est un pré requis indispensable à la réussite de la communication de la performance RSE. Ces indicateurs crédibilisent la démarche mise en place au sein de la société. Enfin, ils contribuent à la démarche d’amélioration continue.

Case in point - We designed Samsung Solve for Tomorrow #solvefortomorrow - a CSR initiative, that aligns to the UN SDGs by identifying the key priority areas of India that the youth can contribute to through their ideas. In turn, Samsung supports these passionate young guns by providing extensive training, mentoring and coaching to fine tune their ideas that can reach the stage of prototype thus encouraging #social #entrepreneurship and establishing a #societyfirst innovations ecosystem in India. The CSR communication on SDGs is a multiple effect thereof once the initiatives are designed keeping these very SDGs in the framework.

For some businesses, the SDGs can feel overwhelming - how can we contribute to 'zero hunger'?! Delivering against the 'spirit' of the goals can be as important as the individual targets under each goal. Is this an area relevant to your business, its values or its stakeholders? How would you then interpret the outcomes of each target? And can your business contribute to one/more? If so, how?

Em resumo, é importante adotar uma abordagem integrada e contínua para a Responsabilidade Social Empresarial (RSE) e os Objetivos de Desenvolvimento Sustentável (ODS). Isso envolve alinhar as metas de RSE com os ODS relevantes, envolver todos os níveis da organiza??o e buscar aprendizado e melhoria contínua. A comunica??o de desempenho de RSE deve ser transparente e honesta, e a empresa deve estar aberta ao feedback das partes interessadas. Ao seguir essas práticas, as empresas podem desempenhar um papel significativo na constru??o de um futuro mais sustentável e alcan?ar resultados positivos para o negócio e a sociedade.

Soziale Verantwortung ist nicht mit Altruismus gleichzusetzen. Soziale Verantwortung ist auch nicht mit Abteilungen gleichzusetzen, die sich dan in Konzernzentralen zum Nabel der Organisation entwickeln und meinen, sie müssen t?glich ihre Wichtigkeit beweisen. Viel besser ist es das Thema aus Konzernsicht dezentral aufzusetzen und Competitions zwischen Einheiten und Standorten laufen zu lassen. Wenn in diesen Einheiten Task Forces gebildet werden, ist das viel effizienter, die MA identifizieren sich mehr damit und die Ergebnisse sind rascher erreicht. In der Zentrale sollte man sich nur als "Erm?glicher" sehen und die Orga entsprechend aufgebaut werden.

La ONU ,como una importante organización ,debe cambiar su enfoque RSE,,se realizan estudios generales de sostenibilidad,pero no sé tiene en cuenta ,a la población vulnerable, comunidades indígenas, en sus territorio con usos y.costumbres,,de igual manera a la población en general,,al cambiar el enfoque,se pueden realizar proyectos sostenibles y sustentables.