How can you use copywriting to increase engagement on Pinterest?

1 Know your audience

Before you write anything, you need to know who you're writing for. Who are your ideal pinners? What are their goals, challenges, interests, and preferences? How can you help them solve a problem, learn something new, or get inspired? The more you understand your audience, the easier it will be to craft copy that resonates with them and motivates them to take action.

2 Write catchy headlines

Your headline is the key to capturing pinners' attention and curiosity. It needs to be clear, concise, and compelling, while also including relevant keywords that match the topic of your pin and your audience's search intent. You can use formulas such as "How to + benefit" (e.g., How to Organize Your Closet in 10 Minutes), "Number + adjective + noun + benefit" (e.g., 7 Easy Recipes to Boost Your Energy), or "Question + keyword" (e.g., What's the Best Way to Grow Your Instagram Followers?) to create catchy headlines.

3 Use descriptive text

Your pin's text is the second element that pinners see after your headline. It should complement your image and provide more details about your pin's content and value. Your text should be concise, informative, and relevant. Additionally, it should include a clear call to action that instructs pinners on what to do next, such as reading more, signing up, shopping now, following or pinning it.

4 Optimize your keywords

Optimizing your keywords is essential for Pinterest to understand what your pin is about and show it to the right people. To do this, you need to research the terms your audience is using and what topics are trending. You can use tools like Pinterest's search bar, trends dashboard, and analytics to find relevant keywords. Once you have identified them, make sure to include them in your copy, such as the headline, text, pin title, pin description, board name, and board description.

5 Test and tweak

Copywriting is an ongoing process that requires testing and tweaking. You need to monitor the performance of your pins and adjust your copy based on the results. Pinterest's analytics can be used to measure impressions, clicks, saves, and other metrics. Tools like Tailwind can be used to schedule pins and run experiments. Variations you can try include changing your headline, adding or removing text, using different keywords, adding emojis or symbols, and changing your tone or voice.

6 Be consistent and authentic

Finally, you need to be consistent and authentic with your copywriting. You need to use the same style, tone, and voice across your pins and boards, so that your audience can recognize you and trust you. You also need to be authentic and honest with your copy, and avoid using clickbait, hype, or false promises. You want to build a loyal and engaged community on Pinterest, not just drive traffic or sales. So, be yourself and write with your audience's best interest in mind.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?