How can you use content syndication to generate leads?

Syndication is a key tactic for creating awareness, educating the audience and establishing your position in the minds of the audience. Few essentials for content syndication - -Make sure that the content is well structured in terms of headline, subheadings and flow of information - It is optimized for the right keyword especially in the headline, title and meta description - Images helps to gather attention and improve the page experience - Don't go for promotional content, it might get flagged by the syndication platform, instead focus on educating the audience. -Make sure the information is updated -Select the right piece for syndication because there is no one size fits all approach and not every piece would be optimal for syndication.

Completely agree from personal experience. The time sensitivity in my kind especially with technical content is a huge challenge since you need to stay up to date with the pace of innovation for a long while and it’s not simple. Targeting the right media outlet and the right audience for a long time content relevancy is critical. Thing like best practices are a great example for such content type

Syndication is a key component for a content distribution strategy. Key factors to find the right platform include -User persona (What type of persona does the platform attract) -Content Format (What would be the ideal content format for the platform-blog, video, presentations, infographics, images, etc) -Frequency of consumption (How often does the target audience consume content from the platform) -Niche(Does the platform have their own niche or would we as a brand be sending a signal by publishing content on this platform) -Reach (What is the audience reach of the platform-Are there any communities that use the platform) -Authority (Overall reputation or authority of the platform) -Measurability (Can we measure the progress)

The right target for syndication should include the following considerations: - monthly readers - type of persona that’s visiting these websites - case studies or proven track record and references - syndication partner support and advises based on their experience - pricing model (how many content pieces a year etc)

Astonishingly, by weaving AI insights from 'BuzzSumo' into our strategy, we tapped into content zeitgeist, ensuring our syndication felt timely and organic. It wasn't just publishing; it was echoing the digital pulse. And who could forget the power of narrative? We tracked customer journeys with 'Hotjar', observing how our syndicated tales unfurled across platforms. This wasn't mere analytics; it was storytelling with data, and it allowed us to fine-tune our epic to resonate even louder. Both adventures taught us that behind every click, there's a human seeking a story.

Usually your partners will send cadence based reports with KPIs, you should set or prioritize the ones that matter the most to you and review them on a quarterly basis and make changes as needed based on things that work vs the ones that less work. Each product and market segment behaves differently

Duplication is a major problem in content syndication. Marketers must take the necessary steps to ensure that the content doesn't get flagged by the syndication platform or search engines for duplication. Most simple way to avoid is to add a disclaimer about where the original content was published and the link to the original publication. Although no matter what you do, there is always a possibility of duplication. Therefore it is a best practice to make the original URL of your content piece to be declared as canonical to indicate to search engines about the original and rest of the pages can be consolidated under duplication. If you are using a Yoast SEO plugin then it makes it even more easier to declare canonical tags.

Find platforms with your ideal customer profile. Create high-quality content with strategic CTAs tailored to address the needs and interests of the target audience. Identify suitable syndication partners such as blogs, industry publications, and social media platforms. Distribute content across various channels, optimize it for every platform, and include clear CTAs. Gated content offers, like downloadable resources, can be used to collect contact information. Group these leads based on interests and needs and send them targeted emails offering valuable content. This'll help in moving them through the sales funnel effectively.

Content syndication involves sharing online media on third-party platforms and sites. For lead generation, it targets buyers most likely to purchase from a brand. The process involves creating a target account list based on valuable customers, nurturing leads by providing additional information and building trust.

If your goal is lead generation, it's important to first define what success will look like ... Is your goal to generate a certain number of leads within a certain period of time? What type of leads? Marketing Qualified Leads or Sales Qualified Leads? What percentage of leads do you need coming in from your content compared to other lead generation channels? Make sure you're clear on these goals before you dive into the other steps. You'll also want to consider goals for conversion, because leads that don't convert may mean you're not targeting your audience appropriately or you're not serving them content they find valuable.