How can you use content strategy to support your UX design goals?

1 Define your content goals

Before you start creating or editing your content, you need to define your content goals. What do you want your content to achieve for your users and your business? How do you measure the success of your content? Your content goals should be specific, measurable, achievable, relevant, and time-bound (SMART). They should also align with your UX design goals, which are the outcomes you want your users to have when they interact with your product. For example, if your UX design goal is to increase user engagement, your content goal could be to create content that is relevant, useful, and personalized for your target audience.

2 Conduct a content audit

A content audit is a systematic review of all the existing content on your website or app. It helps you evaluate the quality, relevance, and effectiveness of your content, as well as identify any gaps, issues, or opportunities for improvement. A content audit can help you support your UX design goals by providing you with insights into how your users consume, perceive, and respond to your content. You can use various tools and methods to conduct a content audit, such as analytics, user feedback, content inventory, content matrix, and content scoring.

3 Create a content strategy framework

A content strategy framework is a document that outlines the key elements of your content strategy, such as your content goals, target audience, tone of voice, content types, content structure, content lifecycle, and content governance. It serves as a guide for creating and managing your content in a consistent and coherent way. A content strategy framework can help you support your UX design goals by ensuring that your content meets the needs and expectations of your users, as well as the requirements and standards of your business.

4 Implement your content strategy

Once you have your content strategy framework, you need to implement it in your website or app. This involves creating, editing, publishing, and maintaining your content according to your content goals, audience, tone, types, structure, lifecycle, and governance. You also need to test and optimize your content to ensure that it performs well and delivers the desired results. Implementing your content strategy can help you support your UX design goals by providing your users with a positive and satisfying content experience.

5 Evaluate and improve your content strategy

Content strategy is not a one-time project, but an ongoing process. You need to evaluate and improve your content strategy regularly to keep up with the changing needs and preferences of your users and the evolving trends and best practices of the industry. You can use various metrics and methods to evaluate and improve your content strategy, such as analytics, user feedback, content audits, content performance reviews, and content experiments.

6 Collaborate with other disciplines

Content strategy is not a siloed activity, but a collaborative one. You need to work with other disciplines, such as UX design, web development, marketing, and product management, to create and deliver a holistic and integrated digital product. Collaboration can help you support your UX design goals by ensuring that your content is aligned with the overall vision, strategy, and objectives of your product, as well as the expectations and preferences of your users.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?