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How can you use content strategy frameworks to build trust with a new market?

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Content strategy frameworks are tools that help you plan, create, and manage your content in a way that aligns with your goals and your audience's needs. They can also help you build trust with a new market, especially if you are entering a different culture, language, or niche. In this article, you will learn how to use four common content strategy frameworks to establish credibility, relevance, and value with your potential customers.

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Cassie Lincoln

I don't "optimize" personal brands. I make them impossible to ignore. | Business Revenue Coach | Harvard Alum |…

1 The 7 Cs of Communication

The 7 Cs of Communication are a set of principles that guide you to communicate effectively and clearly with your audience. They are: clear, concise, concrete, correct, coherent, complete, and courteous. By applying these principles to your content, you can ensure that you convey your message and your brand identity without confusion, ambiguity, or errors. You can also show respect and empathy for your new market, and avoid any offensive or inappropriate expressions.

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Kelsey H.
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They merge as a vital compass for navigating the complexities of effective and clear communication. These principles have been pivotal in my communication endeavors. By applying these principles, I've witnessed firsthand how they eliminate confusion,and errors in conveying messages and establishing brand identity. In practical terms, the commitment to clarity ensures that the message is easily understood, while conciseness prevents unnecessary information overload. The principles of being concrete and correct contribute to the reliability and precision of the communication, fostering trust with the audience. Coherence and completeness ensure that the narrative flows seamlessly, leaving no room for misinterpretation.

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Jennifer Martinez

Passionate Social Media Marketing Manager and General VA Driving engagement, Growth and Impact Elevating Brands through Social Media.
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Using content strategy frameworks can be an effective way to build trust with a new market. Content strategy involves planning, creating, and managing content to achieve specific business goals. By employing these content strategy frameworks, you can create a comprehensive plan to engage and build trust with your new market. Remember that trust is built over time, so consistency and authenticity in your content efforts are crucial.

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2 The POST Method

The POST Method is a framework that helps you define your content strategy based on four elements: people, objectives, strategy, and technology. People refers to your target audience and their characteristics, preferences, and behaviors. Objectives refers to your goals and what you want to achieve with your content. Strategy refers to how you will create, distribute, and measure your content. Technology refers to the tools and platforms you will use to execute your strategy. By using the POST Method, you can align your content with your new market's needs and expectations, and choose the best ways to reach and engage them.

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Cassie Lincoln

I don't "optimize" personal brands. I make them impossible to ignore. | Business Revenue Coach | Harvard Alum | Subscribe to my free newsletter: Momentum
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The POST method is great framework for getting started in a new market. It is straightforward tool you can easily use to facilitate discussions among your team to develop your content strategy for the new market. As always, make sure to spend significant time on "people." This is the backbone of this framework. In order for the content to be successful, your audience must see value in order to begin engaging with and trusting your brand.

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3 The Content Marketing Pyramid

The Content Marketing Pyramid is a framework that helps you organize your content into different levels of frequency, depth, and value. The pyramid consists of five levels: foundational content, authority-building content, engagement content, conversion content, and promotional content. Foundational content is the core of your content strategy, and it provides the basic information and education that your new market needs. Authority-building content is the next level, and it showcases your expertise and credibility in your niche. Engagement content is the third level, and it encourages interaction and feedback from your audience. Conversion content is the fourth level, and it persuades your audience to take action and become customers. Promotional content is the top level, and it amplifies your reach and visibility through social media, email, or paid channels. By using the Content Marketing Pyramid, you can create a balanced and effective mix of content that delivers value and trust to your new market at every stage of their journey.

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4 The Content Style Guide

The Content Style Guide is a document that defines the tone, voice, and standards of your content. It helps you maintain consistency and quality across your content, and it reflects your brand personality and values. A Content Style Guide can include guidelines on grammar, spelling, punctuation, formatting, terminology, tone, voice, and visuals. By using a Content Style Guide, you can create a distinctive and recognizable identity for your content, and you can communicate with your new market in a way that resonates with them and builds rapport.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use content strategy frameworks to build trust with a new market?

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3

4

5

1 The 7 Cs of Communication

2 The POST Method

3 The Content Marketing Pyramid

4 The Content Style Guide

5 Here’s what else to consider

Content Marketing

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How can you use content strategy frameworks to build trust with a new market?

1

2

3

4

5

1 The 7 Cs of Communication

2 The POST Method

3 The Content Marketing Pyramid

4 The Content Style Guide

5 Here’s what else to consider

Content Marketing

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