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How can you use a content calendar to improve your SEO copywriting?

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A content calendar is a tool that helps you plan, organize, and schedule your content creation and distribution. It can also help you improve your SEO copywriting, which is the art of crafting web content that attracts and engages your target audience, while also satisfying search engines and ranking factors. In this article, you will learn how to use a content calendar to improve your SEO copywriting in six steps.

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Murat N.

Content Manager | Digital Marketing Specialist | Social Media Strategist | Editor & Writer | LinkedIn Ghostwriter |…

1 Step 1: Define your goals and audience

Before you create your content calendar, you need to have a clear idea of what you want to achieve with your content and who you want to reach. Your goals and audience will guide your content strategy and help you choose the right topics, keywords, formats, and channels for your content. You can use tools like Google Analytics, Google Search Console, and Google Trends to research your audience's needs, preferences, and behavior, as well as your current performance and opportunities.

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Murat N.

Content Manager | Digital Marketing Specialist | Social Media Strategist | Editor & Writer | LinkedIn Ghostwriter | Communication | Adaptability | AI
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By figuring out what you want to achieve and really getting who you're talking to, you're laying the groundwork for a smart and effective plan for writing content that shows up on search engines. This means the stuff you write not only matches what you want for your business but also connects with and helps out the people you're trying to reach.

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Brenda Marília

Transforming Brands Through Strategic Marketing & Communication | Communication Project Management Specialist | Content and Ghostwriter Expert
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Além dos objetivos, defina metas em números. Seja de acessos, tempo de leitura ou intera??es com o conteúdo. E estabele?a compara??es antes e depois da estratégia, assim fica mais fácil entender o que funcionou e quantificar isso de forma objetiva.

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2 Step 2: Conduct keyword research

Keyword research is the process of finding and analyzing the words and phrases that your audience uses to search for information related to your niche, industry, or topic. Keyword research will help you optimize your content for search engines and users, as well as generate ideas for new content. You can use tools like Google Keyword Planner, Ubersuggest, or SEMrush to find relevant, popular, and competitive keywords for your content.

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Hailey Nantais

Writing a Book? Memoir & Non-Fiction Ghostwriter and Book Editor.
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Using free online tools like Keywords Everywhere, and Ubersuggest can help you come up with some good long-tail keywords that you may want to rank for. You can also check at the bottom of the Google search query page for "see more". Here you'll find some other variations of commonly searched keywords that are close to your original search. You can incorporate variations of these long-tail keywords into your articles (especially in the headings) so long as they make sense in the text, and you maintain the integrity of the content. Be careful not to overuse the keywords in an unnatural way as this will actually be seen as black hat SEO and will not help your score at all.

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Brenda Marília

Transforming Brands Through Strategic Marketing & Communication | Communication Project Management Specialist | Content and Ghostwriter Expert
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Explore cauda longa para além das palavras com maior acesso. Tenha ou 3 palavras-chave sobre o tema central, exploradas no mesmo conteúdo, assim ele fica mais completo e agrega diferenciais importantes para o rankeamento.

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3 Step 3: Plan your content topics and types

Once you have your keywords, you need to plan your content topics and types. Content topics are the main themes or ideas that you want to cover in your content, while content types are the formats or styles that you want to use to present your content, such as blog posts, videos, podcasts, infographics, etc. You should plan your content topics and types based on your goals, audience, keywords, and resources. You should also consider the intent, stage, and value of your content for your audience.

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Murat N.

Content Manager | Digital Marketing Specialist | Social Media Strategist | Editor & Writer | LinkedIn Ghostwriter | Communication | Adaptability | AI
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Dig into the words people type into search engines to find stuff related to your business. Make a list of the important words that really matter. When you plan your content, use these words smartly in what you write so that your stuff shows up when people are looking for it.

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4 Step 4: Create your content calendar template

A content calendar template is a document or spreadsheet that helps you organize and visualize your content plan. It can include various elements, such as content title, description, keyword, type, format, channel, date, status, owner, etc. You can create your own content calendar template or use online tools like Google Sheets, Trello, or CoSchedule to create and manage your content calendar. You should customize your content calendar template according to your needs and preferences.

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Murat N.

Content Manager | Digital Marketing Specialist | Social Media Strategist | Editor & Writer | LinkedIn Ghostwriter | Communication | Adaptability | AI
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Set up a template for your content calendar. It's like a plan that lays out when you're going to post different things. This keeps you organized, making sure you're sharing stuff regularly without missing a beat.

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5 Step 5: Fill in your content calendar

After you have your content calendar template, you need to fill in your content calendar with the details of your content plan. You should assign a title, description, keyword, type, format, channel, date, status, and owner to each piece of content that you want to create and distribute. You should also prioritize your content based on your goals, audience, keywords, and resources. You should aim to create a balance between evergreen and timely content, as well as between different types and formats of content.

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Murat N.

Content Manager | Digital Marketing Specialist | Social Media Strategist | Editor & Writer | LinkedIn Ghostwriter | Communication | Adaptability | AI
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Now, take your content calendar template and start adding the details for each thing you're going to share. Write down what you're talking about, when you're putting it out there, and any other important info. This way, you've got a clear plan for what's coming up.

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6 Step 6: Review and update your content calendar

A content calendar is not a static document, but a dynamic and flexible tool that you need to review and update regularly. You should monitor your content performance and feedback, as well as your SEO metrics and trends, to evaluate the effectiveness and relevance of your content. You should also adjust your content plan and schedule based on your results, insights, and changes. You should aim to create a consistent and quality content output that meets your goals and audience's expectations.

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Murat N.

Content Manager | Digital Marketing Specialist | Social Media Strategist | Editor & Writer | LinkedIn Ghostwriter | Communication | Adaptability | AI
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Keep an eye on your content calendar on a regular basis. See how things are going, and if something needs tweaking, go ahead and make those changes. It's like fine-tuning your plan to match how things are shifting.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use a content calendar to improve your SEO copywriting?

1

2

3

4

5

6

7

1 Step 1: Define your goals and audience

2 Step 2: Conduct keyword research

3 Step 3: Plan your content topics and types

4 Step 4: Create your content calendar template

5 Step 5: Fill in your content calendar

6 Step 6: Review and update your content calendar

7 Here’s what else to consider

Writing

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How can you use a content calendar to improve your SEO copywriting?

1

2

3

4

5

6

7

1 Step 1: Define your goals and audience

2 Step 2: Conduct keyword research

3 Step 3: Plan your content topics and types

4 Step 4: Create your content calendar template

5 Step 5: Fill in your content calendar

6 Step 6: Review and update your content calendar

7 Here’s what else to consider

Writing

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