How can you use content audits to upsell content writing services to existing clients?

First and foremost you yourself need to be very clear on the difference between content audit and content writing. Create a clear guide on your content audit strategy and from that derive what value you will be offering to the clients. They will invest in your audit only and only if they find some tangible ROI.

Content audits are a powerful tool for discovering opportunities to upsell content writing services. Here's how: ???? 1??Identify Gaps: Discovered during the audit, gaps in content can serve as an opportunity for filling those gaps ???. 2??Measure Performance: By evaluating which pieces perform best, you can pitch similar high-performing content offerings ??. 3??Update Old Content: Suggest updating or rewriting outdated or underperforming content to increase their relevance & performance ??????. 4??SEO Optimization: Offer SEO enhancements for existing content, improving visibility & ranking ??. 5??Strategy Development: This could include diversifying types of content, expanding topics, or targeting new audience segments ????.

Ignite your presentation with data-driven storytelling. Instead of dry charts, weave a narrative around key metrics. Something along the lines of, "Remember that blog post you hoped would boost leads? Well, it's ranking 3rd for a crucial keyword, 5 spots higher than before! With targeted tweaks, we can make it the go-to guide, driving even more conversions." Frame your recommendations as "growth opportunities," not problems, and watch their eyes light up. Because at the end of the day, clients buy results, not just reports. Show them how your expertise unlocks their content's true potential.

When you share the proposal send a sample of your audit. This will help them understand that you actually put in the efforts and post that you have made the recommendations. Also if done the right way it is likely to generate curiosity, further motivating them to opt for your services and know your insights better.

Just compare the performances of the content you provided to their already existing content. Clearly, if your services are better, you are eligible for their content audits. Pitch them content audit and resolution in the form of your content writing services using the findings of the comparison, and voilà!

You can also give them a sample content audit of a portion of their site. Use that sample to showcase the kinds of findings and recommendations you would deliver in a larger audit. If you have other audits you've done, you can also submit those as samples, with identification redacted for confidentiality.