How can you use consumer behavior to set prices for seasonal products?
Pricing seasonal products can be a challenge for any retail operation. You want to maximize your sales and profits, but also avoid overstocking or underpricing your inventory. How can you use consumer behavior to set prices that appeal to your target market and match their expectations and preferences? In this article, you will learn some basic concepts and strategies of pricing psychology and consumer behavior that can help you optimize your pricing decisions for seasonal products.