How can you use consumer behavior research to improve CRO strategies on different platforms?

1 Website CRO

Your website is the main channel where you can showcase your value proposition, build trust, and persuade visitors to take action. To optimize your website for conversions, you need to know how your visitors navigate, interact, and respond to your content, design, and offers. You can use consumer behavior research methods such as heatmaps, scroll maps, eye tracking, surveys, and user testing to collect data on how your visitors behave on your website. You can then use this data to identify and fix any usability issues, optimize your layout, headlines, copy, images, and calls to action, and create personalized and relevant experiences for different segments of your audience.

2 Email CRO

Email is a powerful tool to communicate with your prospects and customers, nurture relationships, and drive conversions. To optimize your email campaigns for conversions, you need to know how your subscribers open, read, and click on your emails. You can use consumer behavior research methods such as A/B testing, analytics, and feedback forms to collect data on how your subscribers react to your email subject lines, preheaders, content, design, and offers. You can then use this data to improve your email deliverability, open rates, click-through rates, and conversions, and segment and tailor your messages based on your subscribers' preferences, behavior, and stage in the buyer journey.

3 Social Media CRO

Social media is a great way to reach, engage, and influence your audience, and drive traffic to your website or app. To optimize your social media posts for conversions, you need to know how your followers view, like, comment, and share your content. You can use consumer behavior research methods such as social listening, sentiment analysis, and polls to collect data on how your followers perceive and interact with your brand, content, and offers on different social media platforms. You can then use this data to optimize your content strategy, tone, format, frequency, and timing, and create compelling and shareable posts that resonate with your audience and encourage them to take action.

4 Mobile App CRO

Your mobile app is a convenient and engaging way to deliver value to your users, and increase loyalty and retention. To optimize your mobile app for conversions, you need to know how your users download, install, use, and uninstall your app. You can use consumer behavior research methods such as app analytics, push notifications, and in-app surveys to collect data on how your users behave on your app. You can then use this data to improve your app store optimization, onboarding, usability, functionality, and features, and create personalized and satisfying experiences for your users that motivate them to keep using your app and perform desired actions.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?