How can you use consumer behavior to advance your Creative Strategy career?

By forging a meaningful connection between the fundamental truths of our audience and the unique benefits our product offers, we unearth valuable insights that resonate on a deeper level. These insights, in turn, act as a catalyst, triggering a genuine response to the specific needs and desires of our customers and consumers. It's the synergy of understanding human truths and showcasing product benefits that not only captures attention but also cultivate a lasting connection by addressing the real needs of our audience.

Here's where I get my badge. I am SO excited. I've had to put on the Depends. Literally. I'd like to thank LinkedIn, AI, LinkedIn's AI and the 7 minute brainstorm that led to the idea of engaging the LI community by having them trade their expertise on pointless subjects in return for badges of no actual worth. But I'll do this as suggested. One time at work there was this person who was like old. Like probably 50 or something. So we all kinda took sneaky glances at them, wondering if they were a client's sick parent or about to die, right? Anyway it turned out that they were looking for change for parking. They totally didn't have the App. We used that in a brief. Old people are confused and don't have apps. Brilliant, right? Insight.

We hear it time and time again; know your audience. Understanding consumer behaviour enables you to dive deep into insights and emotional motivators that influence a decision. When you really know your audience, you know the difference between someone spending money on Uber Eats because they want a lazy night in vs. a busy working mother spending money on Uber Eats because she is tired, and has spent all day making decisions in both the home and work. She would rather spend that extra hour spending time with her kids instead of cooking dinner. The motivator is to spend more time with her kids. The pain point is the lack of time. Once you know this intel, you can craft emotional messages that connect deeply in the comms strategy.

Todo o departamento de marketing ou a sua agência deveria saber o que o consumidor deseja, mas infelizmente esse cenário n?o é a realidade de muitas marcas, seja por falta de verba, equipe reduzida ou falta de cultura de inova??o, e quando elas partem rumo a descoberta é comum estarem perdidas, a final, nunca fizeram isso antes. Quem se deparou com clientes que come?aram um negócio por necessidade sabe do que t? falando. Por isso, ao buscar conhecer o consumidor vá em uma de descoberta por vez. é melhor saber qual cor eles preferem do que ir em busca de todos os aspectos e se perder no mar de informa??es.

It's important to have a deep consumer understanding, going beyond basic demographics to psychographics and behavioural patterns. Use advanced analytics and AI tools to process large datasets for more actionable insights. Incorporating research methods, like participant observation and in-depth interviews, can provide a richer, more empathetic understanding of consumer behaviour, leading to more resonant and effective creative strategies.

Establish your campaign goals Define KPIs that matter. What is your strategy aimed at? Are you increasing brand awareness, engagement or sales? Do you want to attract new customers or nurture existing ones? Do you want to communicate key brand attributes or promote a new product? When your objectives are defined objectives, you can focus on what matters most to achieve success. Align creative ideas with business growth targets for maximum impact.

Listen, Learn, Leverage: The three L's of an effective creative strategy?? Consumer behavior isn't static; it's a symphony of evolution. Listen to what your audience is saying (and not saying), learn from every campaign, and leverage those insights to catapult your career. It's not just about being creative; it's about being strategically ingenious.

Begin by setting an objective to thoroughly understand the basics of consumer behavior. This can include learning about psychological principles, decision-making processes, and cultural influences that shape consumer choices. Gaining a solid foundation will empower you to apply this knowledge effectively in your creative work. Develop the skills to categorize and profile different consumer groups within your target audience. By understanding various consumer segments, you can create more tailored and effective creative strategies.

Your objectives should not only be SMART but also flexible enough to adapt to rapidly changing consumer trends. Your objectives should be aligned with broader market trends and consumer sentiment, using tools like sentiment analysis and predictive modelling to anticipate future consumer behaviours and preferences.

I agree with the importance of defining objectives. Here are 3 additional pointers to consider: 1. It's important to really get to know your audience. Make sure your objectives are in line with what they want and like. This way, you'll see more engagement and conversions from them. 2. Let's set some goals that we can actually measure. By defining specific metrics, we'll be able to track our progress and gauge the success of our campaigns. 3. It's all about working together! Make sure your objectives align with the bigger goals of your organization. This will help keep things consistent and show the value of what you're doing.

Leverage behavioral data and research learnings to define actionable consumer insights. Identify patterns and emerging trends. Identify motivations behind behaviors and attitudes. Discover unfulfilled desires. Probe pain points Identify problems consumers want solved. Pinpoint opportunities to fill gaps, improve experiences and add value. Turn insights into creative base points to develop strategies that resonate.

Digging into consumer behavior and psychology helps you figure out what really makes your target audience tick. It's all about spotting the trends and patterns in their actions and choices. This gives you the real scoop on their needs, wants, and issues. Once you get these insights, you've got the secret sauce for your creative strategies. Think of it as putting together a puzzle – you're connecting the pieces to find the exact ways to reach out to your audience. It's about getting creative with what you know they'll love & engage with.

Eu costumo dizer que n?o adianta mostrar insights se eles n?o est?o alinhados com a realidade da equipe e o contexto do cliente. Eles podem estar ligados aos objetivos, mas se n?o forem realizáveis n?o adianta mostra-los pois a equipe n?o tem estrutura para executar, verba para investir e até apoio interno para executar. Esses contextos fazem toda a diferen?a na hora de encontrar solu??es e apresenta-las ao cliente.

Generating meaningful insights often involves a combination of data analysis, critical thinking, and the application of domain knowledge. To generate insights, it's crucial to stay informed, gather and analyze relevant data, and apply critical thinking to draw connections and implications that can drive informed actions or decisions.

Insights should be cross-referenced with industry benchmarks and competitor analyses to ensure they are not only relevant to the audience but also provide a competitive edge in the market. It's important to understand the difference between data and actionable data insights.

Ideate with the consumer at the center. Brainstorm innovative ways to appeal to their wants, interests and emotions. Craft messages and stories that speak directly to them. Use compelling ideas to bring insights to life, Grab attention and establish connection. Build you campaign activities to meet brand strategy. Refine options that suit your audience Choose one that has the highest likelihood of driving KPIs.

Here are the top 5 paid social ad concepts: 1) Feature Callout 2) Testimonial Ads 3) PR Callout (As Seen On X) 4) X Reasons Why You Should Try X 5) Benefit Driven Ad These are easy to execute and all you need is a studio shot of your product (or generate through AI) to craft the ad.

Move away from the established patterns and expectations of the industry. Instead of relying on tried-and-tested concepts that may have been used too many times, it might be worth exploring unconventional or even provocative ideas. This means taking risks and possibly presenting ideas that don't immediately resonate. It's about pushing the boundaries of what is considered 'normal' or 'acceptable', while accepting that not every idea will be universally popular. Another important aspect is the integration of data and consumer behaviour. Rather than relying solely on intuition, creative strategists should learn to combine analytical insights with creative thinking. Ultimately, It's about having the courage to think and act differently.

Begin by thoroughly understanding the project's objectives and goals. What problem are you trying to solve, and what are the desired outcomes? Knowing this provides a clear direction for concept development. Encourage creative brainstorming sessions with your team or colleagues. These sessions should be open and free-flowing, allowing all ideas to be considered without judgment. Consider using techniques like mind mapping, word association, or the six thinking hats method. Document your concepts in a clear and organized manner and be prepared to adapt and pivot as needed. Consumer behavior and market conditions can change, so the ability to adjust your concepts in response to evolving circumstances is essential.

Your concepts should be tested for resonance with target audiences through focus groups or A/B testing before full-scale implementation. Try leveraging collaborative tools and platforms that can foster more diverse and inclusive concept development, ensuring that creative ideas resonate with a broader audience spectrum.

The execution of campaigns is an imperative step in the process, as it is the ultimate test of the ideas put forth. It is crucial to utilize a combination of design, copywriting, and storytelling expertise to construct compelling and influential content that effectively captivates the audience's attention and piques their interest. Additionally, one must employ media planning, budgeting, and scheduling acumen to maximize the extent and frequency of their reach. It is of utmost importance to guarantee that the campaigns are harmonious, coherent, and seamlessly integrated across various platforms and channels.

Assemble a cross-functional team that includes designers, copywriters, developers, project managers, and other experts as needed. Ensure that each team member is aligned with the campaign's goals and their respective roles. Begin the creative development phase, which involves designing visuals, creating content, and crafting the campaign's message. Ensure that the creative elements align with the overall concept and resonate with the target audience. Be ready to adapt your campaign based on the feedback and insights gained. If certain elements are not working as expected, or if audience preferences change, make necessary adjustments.

Integrating traditional and digital channels for a more holistic approach to a campaign. It's important to have consistent messaging across all platforms for brand coherence. Execution should be agile, with continuous monitoring and real-time adjustments based on consumer engagement and feedback metrics.

Bring concepts to life through well-executed campaigns. Choose channels and formats that align with media habits of your demographic. Craft creative content that stands out. Develop prototypes and gather feedback. Invest in high quality production values that reinforce brand image. Amplify reach and engagement through paid ads, influencer marketing and organic promotion. Activate campaigns through memorable experiences that engage the senses.

Absolut! Eine gute Kampagne vernetzt die richtigen Medien und Kan?le für unterschiedliche Zielgruppen gekonnt miteinander und erz?hlt eine Geschichte. Das schafft man vor allem mit einem guten Team und viel Erfahrung :)

One thing I've found helpful is to count the number of badges people give you as a result of your efforts. No badges. No Value. Expert Badge. You did good. That's why I want my badge. I did good. And now I get a badge. Which proves I did good. Some people want to see sales. Or margin. Or distribution. Or an expanded consideration set. Some want to see data. Some want evidence of success. They're all SO silly. badges. that's why LinkedIn gives me badges for this. It's why everyone else here is posting. For shiny badges. That prove our worth. They're not real - obviously. That would cost LinkedIn money But gamified recognitory is the best way to evaluate everything. Badges please. Badges now. Badges BADGES BADGES!!!!

Track performance throughout campaigns. Monitor metrics versus goals to identify what’s connecting best with your audience. Look at engagement levels, conversions, sales, and web traffic. Survey consumers for feedback. Continually optimize based on learnings. Document lessons and insights to build on for future initiatives. Demonstrate how your creative strategies contributed to driving business results.

Use KPIs if you have to, but head back to your chosen 'from - to' in your objective setting. Start with seeing if the change has actually happened, then put numbers on it. You can use metrics and statistics to tell whatever story you want.

There are numerous ways to go about this but I'll share two: ?? Decode, Don't Just Consume: Understanding consumer behavior is like having a secret decoder ring in the world of creative strategy. Dive deep into the data, unravel the patterns, and don't just consume information—decode it. Recognizing what makes your audience tick is your golden ticket to crafting strategies that resonate. ?? Spotting Trends Before They Trend: Trends don't wait for you; you've got to catch them on the upswing. Consumer behavior is your crystal ball. By staying ahead of the curve, you're not just reacting; you're shaping the narrative. Identify those micro-moments, those subtle shifts, and turn them into your creative advantage.

Consumer behavior is the north star for creative strategy. By mapping out the journey from initial curiosity to brand advocacy, we can craft experiences that resonate deeply. Start by channeling consumer narratives into your storytelling; each touchpoint should echo their aspirations and address their pain points. Utilize data analytics to predict trends, but always leave room for the unexpected—innovation often lives in the margins of consumer feedback. Remember, a strategy that evolves with the consumer’s voice isn’t just responsive, it’s prescient.

Neglecting to understand your audience is like tailoring a suit without considering the wearer's measurements. Just as an ill-fitting suit serves no purpose, a business that fails to grasp its audience's needs and aspirations is destined to fail. Remember, your business is not about you; it's about serving and empowering your audience. Unfortunately many business fails because they assume that they know their audiences well, but they don’t know them.

Know when to break the rules and take creative risks vs adhering to proven formulas Balance data with artful intuition to bring breakthrough ideas to life Collaborate cross-functionally for broader input on concepts Design agile campaigns that can flex and adapt in real-time Make emotional connections through creativity that taps into human truths Infuse personality and storytelling into branding and content Leverage culture and current events to create timely, relevant campaigns Blend science and imagination to unlock innovation Continuously push the envelope on innovative formats and medium

Surprise and delight still work, and are still relevant. You can use them to guide the thoughts, feelings, and actions of an audience - just make sure you're thinking in their terms, not in a marketers terms.