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How can you use conflict resolution and mediation skills to manage athlete-media conflicts?

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As a sports manager, you may encounter situations where your athletes have conflicts with the media. Whether it's a misunderstanding, a misquote, or a negative portrayal, these conflicts can affect your athletes' performance, reputation, and mental health. How can you use conflict resolution and mediation skills to manage these situations effectively and constructively? Here are some tips and strategies to help you.

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Jen Fry, PhD (she/her)

Speaker| Entrepreneur | Afro, Tattoos, & Bold Conversations | Helping Leaders and Teams Thrive Through Conflict |…

1 Identify the sources of conflict

The first step in resolving any conflict is to understand what caused it. Is it a factual error, a difference of opinion, a personal attack, or a breach of trust? Is it a one-time incident or a recurring pattern? Is it a public or a private matter? By identifying the sources of conflict, you can determine the best approach to address them and avoid making assumptions or generalizations.

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Jen Fry, PhD (she/her)

Speaker| Entrepreneur | Afro, Tattoos, & Bold Conversations | Helping Leaders and Teams Thrive Through Conflict | Revolutionizing How Groups Move |
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1. Center the experiences of the athletes. Athletes hear about all aspects of their play. They are hearing when they do well, but when they don't do well they don't just hear it. They are being harassed in harmful ways, especially if they have an under represented identity- women, LGBT, BIPOC, disabled and etc. 2. Can the athletes trust you to tell their stories not only well, but in ways that show care was being used when the story was being written. Too many times the media used athletes as tokens or casualties to make something sensational. 3. Understand that these are humans with families, are loved, have problems, are figuring out themselves, and learning themselves just as you are.

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Chris Hockman

Content Analyst - Tactis
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I think it's really important to remember that all parties are human. Often the opposite party sees the other side as some sort of robot. Sometimes what can help is finding common ground, or to find another story on the athlete. Jen spoke about underrepresented folks, sometimes this is a big factor in this, rallying support behind an athlete being harassed can really help and now there's a lot of media support for ending this sort of treatment.

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2 Communicate with respect and empathy

Communication is key to resolving any conflict, but it has to be done with respect and empathy. Respect means acknowledging the other party's perspective, feelings, and rights, even if you disagree with them. Empathy means trying to understand the other party's motivations, needs, and concerns, even if you don't share them. By communicating with respect and empathy, you can avoid escalating the conflict, reduce defensiveness, and build rapport.

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Chris Hockman

Content Analyst - Tactis
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Like the above, everyone is human. Sometimes this might be talking to the media member about the impact, if there's something in there not performance related. Sometimes it'll involve speaking with coaching staff, we may even want to get a mental health professional involved.

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3 Seek common ground and mutual interests

Another important skill in conflict resolution is to seek common ground and mutual interests with the other party. Common ground means finding areas of agreement, similarity, or shared values that can serve as a basis for cooperation. Mutual interests mean identifying the goals, outcomes, or benefits that both parties want to achieve or avoid. By seeking common ground and mutual interests, you can create a positive and constructive atmosphere, foster trust, and facilitate collaboration.

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Chris Hockman

Content Analyst - Tactis
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Often there's a story with an athlete that the media would be interested in. We all have our personal stories. While you don't feed it specifically to the media member, you make sure they know about it.

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4 Use mediation techniques and tools

At times, you may need to use mediation techniques and tools to assist in resolving the conflict between your athletes and the media. Mediation is a process that entails a neutral third party facilitating a dialogue between conflicting parties and helping them to reach an agreeable solution. As a mediator, you can use active listening, reframing, brainstorming, and negotiating. Active listening requires paying attention to what the other party is saying, reflecting back their main points, and asking clarifying questions. Reframing means rephrasing or reinterpreting what the other party is saying in a more positive or constructive way, or focusing on their interests rather than their positions. Brainstorming involves generating and evaluating potential resolutions for the conflict without judging or criticizing them. Lastly, negotiating entails finding a balance between the parties' interests, needs, and preferences, and reaching an equitable and feasible agreement.

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5 Follow up and evaluate the results

The final step in conflict resolution is to follow up and evaluate the results. This means ensuring that the parties comply with the agreed terms, provide feedback, and address any issues or concerns that may arise. It also means assessing the effectiveness of the conflict resolution process, the satisfaction of the parties, and the impact of the resolution on the relationship. By following up and evaluating the results, you can ensure that the conflict is resolved in a sustainable and satisfactory way, and prevent future conflicts from occurring.

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Chris Hockman

Content Analyst - Tactis
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I'm big on thinking of athletes as people first. So whatever happens it's important to continue to check-in on the mental well-being of people involved.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use conflict resolution and mediation skills to manage athlete-media conflicts?

1

2

3

4

5

6

1 Identify the sources of conflict

2 Communicate with respect and empathy

3 Seek common ground and mutual interests

4 Use mediation techniques and tools

5 Follow up and evaluate the results

6 Here’s what else to consider

Sports Management

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How can you use conflict resolution and mediation skills to manage athlete-media conflicts?

1

2

3

4

5

6

1 Identify the sources of conflict

2 Communicate with respect and empathy

3 Seek common ground and mutual interests

4 Use mediation techniques and tools

5 Follow up and evaluate the results

6 Here’s what else to consider

Sports Management

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