How can you use conference presentations for future opportunities?

1 Build your network

Presenting at a conference can be an excellent way to connect with other speakers, attendees, and organizers who share your interests and goals. To make the most of this opportunity, you should research the audience and speakers beforehand and prepare a clear and engaging introduction and memorable takeaway message for your presentation. During and after your presentation, you should interact with the audience and collect contact information from the people you meet. Afterwards, send them a personalized thank you note or email, and keep in touch with them to offer help with their challenges or projects.

2 Showcase your expertise

Presenting at a conference is a great way to establish yourself as an authority and thought leader in your field. You can use your presentation to showcase your skills, knowledge, and experience, as well as to position yourself as a credible source of information. To do this effectively, choose a relevant and timely topic that addresses a common problem or opportunity in your industry or niche. Provide valuable insights, tips, or solutions that the audience can apply to their own situations. Use data, examples, and stories to support your points and illustrate your achievements and successes. Highlight any credentials, qualifications, and awards that demonstrate your competence and credibility. Finally, promote your presentation on your website, social media, and other channels. Share your slides or recordings with your audience and network.

3 Generate leads

Presenting at a conference can be a great way to attract potential clients, customers, or partners interested in your products, services, or ideas. To use your presentation as a marketing tool and generate leads effectively, you should define your ideal customer persona and tailor your presentation to their needs, goals, and pain points. Additionally, include a clear and compelling call to action that invites the audience to take the next step. Offer a freebie, discount, or bonus that provides value and incentive for the audience to act on your offer. Utilize a lead capture system like a landing page, QR code, or text message to collect the contact information of interested audience members. Finally, follow up with your leads promptly and nurture them with relevant and personalized content until they are ready to buy.

4 Create content

Presenting at a conference can be beneficial in many ways, such as creating content assets, reaching a wider audience, and boosting SEO and visibility. To create content effectively, you should plan your presentation with content creation in mind and structure it into clear and concise sections. You can record your presentation and edit it into a video or an audio file for YouTube or Spotify. You can also transcribe your presentation and turn it into a blog post, article, or white paper for your website or Medium or LinkedIn. Additionally, you can extract key points and tips from your presentation to create infographics, slideshows, or social media posts for Pinterest or SlideShare. Lastly, you can repackage your presentation into a webinar, workshop, or course to offer to your audience or network.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?