How can you use concept testing to improve your supply chain?
Concept testing is a process of evaluating a new product or service idea before launching it to the market. It can help you identify the needs and preferences of your target customers, as well as the feasibility and profitability of your offering. But concept testing is not only useful for developing new products or services. It can also help you improve your supply chain, which is the network of activities and resources that deliver value to your customers. In this article, you will learn how to use concept testing to optimize your supply chain and achieve better results.