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How can you use competitive analysis to develop new user onboarding or training strategies?

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Competitive analysis is a process of identifying and evaluating your competitors' products, features, strategies, and strengths and weaknesses. It can help you understand the market, identify gaps and opportunities, and improve your own product development. One area where competitive analysis can be especially useful is in developing new user onboarding or training strategies. Onboarding and training are crucial for engaging and retaining users, as they help them learn how to use your product, achieve their goals, and overcome challenges. In this article, we will explore how you can use competitive analysis to develop new user onboarding or training strategies that stand out from the crowd and delight your users.

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1 Define your objectives and criteria

Before you start analyzing your competitors, you need to define your objectives and criteria for your onboarding or training strategy. What are you trying to achieve with your onboarding or training? What are the key metrics or indicators of success? What are the main pain points or challenges that your users face? What are the best practices or standards for your industry or niche? These questions will help you set clear goals and expectations for your onboarding or training, and also provide a framework for evaluating your competitors.

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Manny Garcia

AI & Digital Transformation Executive | Driving Global Growth, Innovation, and Operational Excellence
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When I'm looking at how to beef up my user onboarding or training, I like to sneak a peek at what the competition's up to. My main goal? To make my onboarding slicker and more engaging. I focus on a few key things: How easy and fun their process is, the quality of their training stuff, and if they're using any cool tech like AI. Also, I check how they're keeping their users hooked and how they measure success. And, of course, I see how they handle user support and feedback. This gives me a solid idea of where I can do better and stand out.

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2 Identify and research your competitors

The next step is to identify and research your competitors. You can use various sources and methods to find and select your competitors, such as online searches, reviews, ratings, social media, referrals, or industry reports. You should aim to choose a representative sample of direct and indirect competitors, as well as aspirational or inspirational ones. Once you have a list of competitors, you need to research their onboarding or training strategies. You can do this by signing up for their products, observing their user journeys, taking screenshots or notes, and collecting feedback from their users.

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Dr. Franziska Blomberg
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Noch vor Beginn einer Markt- und Konkurrenten-Analyse ist es hilfreich, das eigene Angebot klar formuliert zu haben. So lassen sich potentielle Konkurrenten gezielter erkennen und st?rker eingrenzen. Dafür kann beispielsweise ein Product Management Canvas herangezogen werden. Hierbei ist Folgendes besonders wichtig: Je spezifischer formuliert ist, welchen Nutzerbedarf das Produkt l?sen soll und für welche Zielgruppe(n) das Angebot interessant sein kann, umso konkreter lassen sich daran das passende Marktsegment und m?gliche Konkurrenten identifizieren.

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3 Analyze and compare your competitors

After you have gathered enough data and information, you need to analyze and compare your competitors' onboarding or training strategies. You can use various tools and techniques to organize and visualize your findings, such as SWOT analysis, feature matrix, customer journey map, or user persona. You should look for patterns, trends, gaps, strengths, and weaknesses in your competitors' onboarding or training, and compare them with your own objectives and criteria. You should also consider the context and goals of your competitors, as they may have different target audiences, value propositions, or market positions.

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4 Generate and test new ideas

Based on your analysis and comparison, you can generate and test new ideas for your onboarding or training strategy. You can use brainstorming, ideation, or prototyping methods to come up with creative and innovative solutions that address your users' needs, goals, and challenges. You can also use your competitors' best practices, features, or feedback as inspiration or benchmarks, but avoid copying or imitating them. You should aim to create a unique and distinctive onboarding or training experience that showcases your product's value and personality. You should also test and validate your ideas with real users, using methods such as user testing, surveys, interviews, or analytics.

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5 Implement and iterate your strategy

The final step is to implement and iterate your onboarding or training strategy. You should launch your new onboarding or training with a subset of your users, such as beta testers, early adopters, or segments, and monitor their behavior, feedback, and outcomes. You should also measure and track your key metrics and indicators, such as activation, retention, satisfaction, or loyalty. You should use the data and insights you collect to evaluate and improve your onboarding or training, and make adjustments or changes as needed. You should also keep an eye on your competitors, as they may change or update their onboarding or training over time.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use competitive analysis to develop new user onboarding or training strategies?

1

2

3

4

5

6

1 Define your objectives and criteria

2 Identify and research your competitors

3 Analyze and compare your competitors

4 Generate and test new ideas

5 Implement and iterate your strategy

6 Here’s what else to consider

Product Development

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How can you use competitive analysis to develop new user onboarding or training strategies?

1

2

3

4

5

6

1 Define your objectives and criteria

2 Identify and research your competitors

3 Analyze and compare your competitors

4 Generate and test new ideas

5 Implement and iterate your strategy

6 Here’s what else to consider

Product Development

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