How can you use color to create an emotional response in your audience?

The color scheme of your brand is a strategic choice and should be based on: - Cultural and emotional preferences - The personality of your business - Your ideal customer's industry You want your brand to 'mirror' these 3. Let's say your customers are banks. Banks ... ... want to emphasize trust ... have a corporate culture ... want to express reliability ... need to remain conservative This is the reason why so many banks (Barclays, Citi Bank, Capital One, Chase) have blue as their primary color. Blue radiates trust, honesty, and reliability. So if your ideal customers are banks, the strategic choice of your brand's primary color is blue. The same applies to typography and imagery. Mirror your customer's brand.

Now you might have a question - why do content writers reading this need to know about color theory. Well, understanding color theory is not just for artists and designers; it's a valuable skill for anyone creating visual content or branding materials. Its like when you want to become a great conversationalist, you don't just need to focus on verbal communication, non verbals are just as important. So, whether you're throwing together a presentation, sprucing up a website, getting marketing materials out, or even drafting a sales pitch, keep in mind that picking colors isn't just about looks—it's like talking without words.

So practical and real!!! Colors play vital roles in getting to that emotional spot of your target audience. Different colours code for different meanings. So, first I suggest that one knows the meaning of the colors. When done properly, it can strongly affect the mood of the target audience and make them reason in the same thoughts as portrayed by the colors.

There are some universal truths about color. For example, warm colors always evoke certain feelings vs. cool colors. But other colors are more cultural in nature. For example, a color scheme based on your country's flag may evoke reactions in yourself that others won't share.

Choosing the right colour scheme for your content is crucial. Here are three ways to do it: Know your audience & brand: Understand your target audience's preferences and emotions associated with colours. Align your colour choices with your brand's personality and values. Utilize colour psychology: Use colour psychology to evoke specific emotions or feelings. Consider associations like red for excitement, blue for trust, and green for growth. Test and adapt: Experiment with different colour schemes through A/B testing. Collect feedback from colleagues, peers, or your audience. Stay updated with design trends and adjust your color scheme as needed to keep it relevant.

Harness color's temporal effects. Consider the timing of your content and the emotions you wish to evoke. Warm colors like red and orange can create a sense of urgency, making them suitable for limited-time offers. Cool colors like blue and green promote calmness, ideal for evergreen content. Use this temporal dimension to align color choices with the desired audience response over time, enhancing your content's impact.

Once you are done with your color research visit coolors.co. This color generator is really helpful for creating your full brand color scheme.