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How can you use co-creation methods to promote digital innovation?

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Co-creation methods are collaborative approaches that involve customers, users, or other stakeholders in the design and development of digital products or services. By engaging with different perspectives and feedback, you can generate more innovative and user-centric solutions that meet the needs and expectations of your target market. In this article, you will learn how to use co-creation methods to promote digital innovation in your business.

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Ganesh Malani

Managing Partner at Apex Hatchers | Strategy & Innovation | Patron of Sustainable Development
Clay W.

Corporate Innovation Strategist | Technology Innovation & Commercialization | Corporate-Startup Partnership | Emerging…

1 What are co-creation methods?

Co-creation methods are techniques that enable you to involve your customers or users in the innovation process, from ideation to implementation. These methods can take various forms, such as workshops, online platforms, hackathons, or prototyping sessions. By utilizing co-creation methods, you can gain insights into customer needs and preferences, generate new ideas and solutions that are relevant and valuable for customers, test and validate your assumptions and hypotheses with real feedback, build trust and loyalty with customers by involving them in the value creation process, and reduce the risk of failure by creating products or services that fit the market demand.

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2 How to choose the right co-creation method?

When selecting a co-creation method for a digital innovation project, there are various factors to consider. These include the stage of your innovation process, the type and size of your audience, the format and duration of your co-creation activity, and the expected outcomes and deliverables. For instance, different co-creation methods are suitable for different phases of your innovation journey, such as ideation, development, or testing. Additionally, you will need to decide who you want to co-create with, how many participants you can involve, and how to recruit and motivate them. Furthermore, you will need to plan how to structure and facilitate your co-creation activity, how long it will last, and what tools and materials you will use. Finally, you will need to define what you want to achieve and measure from your co-creation activity, and how you will document and communicate the results.

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3 How to prepare for a co-creation activity?

Before you start a co-creation activity, it is important to do some preparation work to ensure that it runs smoothly and effectively. You should define your objectives and scope, outlining what you want to learn, create, or test from the project and its boundaries and limitations. Additionally, you must design your co-creation process by detailing the steps and tasks that will be followed during the activity, as well as the methods and techniques used. Furthermore, you should select and invite your participants, identifying and recruiting the right people to join the project. Finally, you must prepare your tools and materials such as devices, software, templates, or prototypes for the co-creation activity.

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4 How to facilitate a co-creation activity?

As a facilitator during a co-creation activity, you will need to guide and support the participants. It is important to set the tone and rules by introducing yourself and the participants, explaining the objectives and agenda of the activity, and establishing some ground rules for collaboration. Additionally, you should encourage participation and interaction by stimulating and engaging the participants, asking open-ended questions, listening actively, providing feedback, and recognizing contributions. You must also manage the time and energy of the activity by monitoring and controlling the pace, keeping track of deadlines, and adjusting the plan as needed. Lastly, you should capture and synthesize the results by recording outputs and outcomes such as ideas or feedback, then summarizing and synthesizing the main findings.

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Ganesh Malani

Managing Partner at Apex Hatchers | Strategy & Innovation | Patron of Sustainable Development
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In my experience this has worked in the past for our clients at Apex Hatchers, when we conduct in-organisation hack-a-thons! - Present challenges broadly and invite wide contribution. - Include people with different backgrounds and skillsets for richer ideation. - Set expectations for intellectual property, decision rights, and other logistics upfront. - Seed sessions with thought-starters but give space for imagination. - Don't judge or limit concepts too early, create an environment of openness. Let creativity flow. - Test and refine ideas through a structured, constructive process. - Credit all contributors, in-order to assure their involvement in the future too Open/creative environment > Technical Knowledge is key!

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5 How to follow up on a co-creation activity?

Following a co-creation activity, you should take some follow-up steps to make the most of your efforts. This includes reviewing and analyzing the data and information gathered from the activity, evaluating the quality and validity of the results, communicating and sharing them with stakeholders, and implementing and iterating them in your digital innovation project. Additionally, it is important to highlight the key learnings and recommendations to ensure that you are making progress.

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Clay W.

Corporate Innovation Strategist | Technology Innovation & Commercialization | Corporate-Startup Partnership | Emerging Technology | Ideation Facilitation | Design Thinking
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For following up with the co-creation activity, it's important to ensure that by the end of the co-creation activity, there's time to create the next steps and who are the owners of such next steps. If there are no next steps yet, you can communicate with the stakeholders involved separately to check on what next steps are suitable then hold a session to co-create the next steps together. The most important part of following up is a) agreeing on the frequency of the check-in schedule b) what are the tasks that need to be fulfilled c) who are the owners of such tasks

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Dr. Engr. Junaid Zafar

Director, Youth Development Centre| Director R & D| Chair Faculty of Engineering
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It always starts from setting up a goal with robust processes and efficient team coherence. Once this is spelled out, it’s time to execute the strategy with timeliness and user experience embedded as part of the process. Similarly, innovative bridges and an active participation of the relevant stake holders in the disruptive innovation cycle shall be taken as an integral component.

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How can you use co-creation methods to promote digital innovation?

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3

4

5

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1 What are co-creation methods?

2 How to choose the right co-creation method?

3 How to prepare for a co-creation activity?

4 How to facilitate a co-creation activity?

5 How to follow up on a co-creation activity?

6 Here’s what else to consider

Business Innovation

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How can you use co-creation methods to promote digital innovation?

1

2

3

4

5

6

1 What are co-creation methods?

2 How to choose the right co-creation method?

3 How to prepare for a co-creation activity?

4 How to facilitate a co-creation activity?

5 How to follow up on a co-creation activity?

6 Here’s what else to consider

Business Innovation

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