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How can you use CMS to create product descriptions that sell?

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If you want to create product descriptions that sell, you need to use a content management system (CMS) that helps you craft engaging, persuasive, and optimized content for your target audience. A CMS is a software platform that allows you to create, edit, organize, and publish content on your website or online store. In this article, you will learn how to use a CMS to create product descriptions that sell by following these five steps:

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1 Choose a CMS that suits your needs

There are many CMS options available, but not all of them are designed for e-commerce or product description writing. You need to choose a CMS that offers features such as templates, formatting tools, SEO tools, analytics, and integration with other platforms. Some examples of CMS that are suitable for product description writing are Shopify, WooCommerce, Magento, and BigCommerce.

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Lakshey Bahl

Certified Digital Marketer IIT Delhi | SEO Growth Marketer - ?Ex Max Life Insurance ?Ex Paisabazaar ?Ex Healthkart
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CMS depends on the business type & usage. If you are an ecommerce company, shopify, magento, woocommerce and bigcommerce are relevant CMS options serving good user journey & following best SEO practices. If you are any other business type with static content pages then wordpress, drupal, strapi, AEM are some of the best CMS options for you.

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Muhammad Noman

Top-Rated Plus on Upwork ?? Helping Writers Earn their first $10K with AI ??
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Selecting an e-commerce CMS is crucial. Consider: - Templates - Formatting tools - SEO features - Analytics - Integration with platforms Shopify, WooCommerce, Magento, and BigCommerce are good options.

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2 Research your target audience and keywords

Before you start writing your product descriptions, you need to know who you are writing for and what they are looking for. You need to research your target audience and their pain points, needs, preferences, and motivations. You also need to research the keywords that they use to search for your products or similar products. You can use tools such as Google Keyword Planner, Moz, or SEMrush to find relevant and high-volume keywords for your niche.

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Muhammad Noman

Top-Rated Plus on Upwork ?? Helping Writers Earn their first $10K with AI ??
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Before crafting product descriptions, research your audience: - Identify who you're writing for. - Understand their needs and preferences. - Recognize pain points and motivations. - Research keywords with tools like Google Keyword Planner, Moz, or SEMrush.

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3 Write catchy headlines and subheadings

The headline and the subheadings are the first things that your potential customers will see when they land on your product page. They need to capture their attention and interest, and make them want to read more. You can use a CMS to write catchy headlines and subheadings that include your main keyword, highlight your unique selling proposition, and create curiosity or urgency. For example, if you are selling a wireless charger, you could write a headline like "The Ultimate Wireless Charger for Your Smartphone and Laptop" and a subheading like "How to Charge Your Devices Faster, Safer, and More Conveniently".

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Trishla Magoo

Experienced Content Writer | SEO & Social Media Expert | Crafting Unique, Engaging Content for Digital Platforms | B2B/B2C Specialist
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Crafting attention-grabbing headlines and subheadings is pivotal for engaging potential customers on your product page. These elements serve as the initial hooks, compelling visitors to delve deeper. Utilizing a CMS to create catchy headlines and subheadings featuring your main keyword and highlighting your unique selling points is crucial. For instance, selling a wireless charger could warrant a headline like "The Ultimate Wireless Charger for Your Smartphone and Laptop," coupled with a subheading such as "How to Charge Your Devices Faster, Safer, and More Conveniently." These concise yet impactful phrases entice readers, sparking their curiosity and potentially leading to further exploration of your offerings.

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4 Write clear and concise benefits and features

The main body of your product description should focus on the benefits and features of your product. You need to write clear and concise sentences that explain how your product solves your customers' problems, meets their needs, and satisfies their desires. You can use a CMS to write bullet points, lists, or paragraphs that showcase the benefits and features of your product. You should also use sensory words, emotional triggers, and social proof to make your product description more appealing and persuasive. For example, if you are selling a wireless charger, you could write a benefit like "Enjoy the freedom of wireless charging without worrying about tangled cords, overheating, or compatibility issues" and a feature like "Compatible with Qi-enabled devices, including iPhone, Samsung, Huawei, and more".

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5 Add a clear and compelling call to action

The last step of your product description is to add a clear and compelling call to action (CTA) that tells your customers what to do next. You need to use a CMS to add a CTA button or link that stands out from the rest of the content, uses action verbs, and creates a sense of urgency or scarcity. For example, if you are selling a wireless charger, you could add a CTA like "Buy Now and Get 20% Off" or "Limited Stock Available, Order Now".

By following these five steps, you can use a CMS to create product descriptions that sell and increase your conversions and sales.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use CMS to create product descriptions that sell?

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1 Choose a CMS that suits your needs

2 Research your target audience and keywords

3 Write catchy headlines and subheadings

4 Write clear and concise benefits and features

5 Add a clear and compelling call to action

6 Here’s what else to consider

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