How can you use a CMS to create a consistent brand voice on different platforms?

1 Choose a CMS that suits your needs

Not all CMSs are created equal. Some are more suited for certain types of content, platforms, or industries than others. Before you choose a CMS, you need to consider your goals, audience, budget, and technical skills. You also need to look for a CMS that offers features that support your brand voice, such as templates, themes, plugins, widgets, and extensions. These features can help you create a uniform look and feel for your content, as well as customize it according to your preferences and needs.

2 Define and document your brand voice

A brand voice is the personality and tone of your content. It reflects your values, mission, and identity as a brand. To create a consistent brand voice, you need to define and document it clearly and comprehensively. You can use a brand voice chart or a style guide to outline your voice attributes, such as tone, language, vocabulary, grammar, punctuation, and formatting. You can also include examples of your voice in action, such as headlines, slogans, calls to action, and social media posts. Having a clear and accessible reference for your brand voice can help you and your team create content that aligns with your voice.

3 Use a content calendar and an editorial workflow

A content calendar and an editorial workflow can help you plan, create, edit, publish, and distribute your content in a consistent and timely manner. A content calendar can help you map out your content strategy, schedule your content, and coordinate your content across different platforms. An editorial workflow can help you define the roles, responsibilities, and processes involved in creating your content, such as writing, reviewing, approving, and publishing. Using a CMS can make your content calendar and editorial workflow easier to manage and execute, as you can use features such as tags, categories, statuses, notifications, and permissions to organize and track your content.

5 Test and update your content regularly

Creating a consistent brand voice is not a one-time task. It is an ongoing process that requires testing and updating your content regularly. You need to monitor your content's performance, feedback, and impact on different platforms, and make changes accordingly. You also need to keep up with the latest trends, developments, and expectations of your audience and industry, and update your content to reflect them. You can use a CMS to help you test and update your content regularly by using features such as previews, revisions, backups, and version control. These features can help you test your content before publishing, track your content's changes, restore your content if needed, and manage your content's versions.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?