How can you use characters' secrets to build narrative tension?

2 Hidden Motives

Everyone loves a character with a hidden agenda—it adds complexity and unpredictability to the narrative. In your business story, reveal that your 'characters' have motivations that aren't immediately clear. This could be a corporate social responsibility initiative that has an unexpected twist or a strategic partnership that serves a deeper purpose. By gradually unveiling these motives, you create a sense of intrigue that encourages your audience to keep watching, reading, or listening.

3 Unspoken Conflicts

Conflict is the lifeblood of tension in any story. Introduce subtle conflicts within your business narrative that involve secrets. Perhaps there's an internal challenge that your company faced and overcame, or there's a competitive advantage you've kept under wraps. These conflicts, when hinted at but not fully disclosed, can create a compelling narrative hook that makes your audience eager to discover the resolution.

5 Emotional Layers

Secrets often carry an emotional weight that can deeply engage your audience. In your business narrative, consider the emotional implications of the secrets you choose to include. Whether it's the passion behind the creation of a new service or the dedication to overcoming a market challenge, the emotional layers attached to these secrets can create a powerful connection with your audience.

6 Future Implications

Finally, leverage the future implications of secrets to build suspense. Let your audience know that the secrets have significant consequences for the future. This could be a hint at an upcoming innovation or a change in direction for the company. By making it clear that these secrets will impact what's to come, you keep your audience invested in the unfolding story of your business.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?