How can you use character animation to make explainer videos for your business?

1 Choose your style

The first step to using character animation in your explainer videos is to choose a style that suits your brand, your audience, and your purpose. There are many types of character animation styles, such as 2D, 3D, cartoon, realistic, vector, or motion graphics. Each style has its own advantages and disadvantages, depending on the level of detail, complexity, and realism you want to achieve. For example, 2D animation is simple and versatile, but may look flat and outdated. 3D animation is immersive and dynamic, but may require more time and resources. Cartoon animation is playful and expressive, but may not fit a serious or professional tone. Realistic animation is impressive and convincing, but may be too expensive or uncanny. Vector animation is smooth and scalable, but may lack personality and charm. Motion graphics animation is modern and elegant, but may be too abstract and impersonal. You should choose a style that matches your brand identity, your target market, and your message.

2 Create your characters

The next step to using character animation in your explainer videos is to create your characters. Your characters are the main actors in your video, and they should represent your brand values, your customer personas, or your problem-solution scenarios. You can create your characters from scratch, or use existing templates or assets from online platforms or software. You should design your characters with some basic principles in mind, such as shape, color, proportion, and contrast. You should also give your characters some distinctive features, such as facial expressions, gestures, clothing, and accessories. You should make your characters appealing, relatable, and diverse, so that your viewers can identify with them and feel empathy for them.

3 Animate your characters

The final step to using character animation in your explainer videos is to animate your characters. This is where you make your characters move, speak, and interact with each other and the environment. You can animate your characters manually, or use automated tools or features that simplify the process. You should animate your characters with some basic principles in mind, such as timing, spacing, ease, and overlap. You should also give your characters some realistic and natural movements, such as walking, running, jumping, blinking, and breathing. You should make your characters expressive, dynamic, and consistent, so that your viewers can follow their actions and emotions.

Using character animation in your explainer videos can help you create engaging and effective videos that showcase your brand, your products, or your ideas. Character animation can also help you connect with your audience, build trust, and inspire action. By following these three steps, you can use character animation to make explainer videos for your business, and unleash your creativity and innovation.

4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?