登录查看更多内容

How can you use the brand story matrix to align your story with your target audience?

由人工智能和领英社区提供技术支持

You have a story to tell. A story that showcases your unique value, personality, and expertise. A story that connects with your ideal clients, customers, or employers. But how do you craft a story that resonates with your target audience and sets you apart from the competition? One tool that can help you is the brand story matrix.

在这篇协作文章中查找专家回答

由社区从 6 条内容中精选。了解更多

1 What is the brand story matrix?

The brand story matrix is a simple framework that helps you align your story with your audience's needs, desires, and challenges. It consists of four quadrants that represent different aspects of your story: who you are, what you do, how you do it, and why you do it. By filling out each quadrant with relevant and compelling details, you can create a coherent and consistent narrative that showcases your personal brand.

添加您的观点

Ahmet Mert SAMUR

LinkedIn Dan??man? | LinkedIn ile Yeni ?? Anla?malar? Yapmak ve Sekt?rünüzde Lider Olarak ?ne ??kmak ?ster misiniz? | ??inize ?zel LinkedIn Pazarlama ??zümleri | 24+ Y?ll?k Deneyim | %100 Mü?teri Memnuniyeti
举报内容
?? Unlocking the Heart of Your Brand: The brand story matrix isn't just a strategic tool; it's the heartbeat of your narrative. In 'Who you are,' infuse the essence of your journey, revealing the highs and lows that shaped your character. 'What you do' should be a vivid painting, not just a job description – let the colors reflect your passion. In 'How you do it,' unveil the magic, the unique approach that sets you apart. But the true crescendo lies in 'Why you do it.' Don't just state a mission; let the emotion flow, connect hearts, and make your audience not just understand but feel the heartbeat of your brand story.

已翻译

赞
Tanner Hanley

Vice President of Marketing and Communications
举报内容
The brand story matrix is a tool that helps brands organize their storytelling efforts. It's essentially a grid with four quadrants, each representing a different aspect of your brand story: who you are, what you do, how you do it, and why you do it. You are ensuring: - Clear messaging - Resonates with intended audience or persona - Consistency across all campaigns and activations

已翻译

赞

2 How to use the brand story matrix?

To use the brand story matrix, you need to first identify your target audience and their main pain points, goals, and motivations. Then, you need to brainstorm how your story can address each of these elements in each quadrant. For example, in the who quadrant, you can share your background, values, and personality traits that relate to your audience. In the what quadrant, you can describe your services, products, or skills that solve your audience's problems or fulfill their aspirations. In the how quadrant, you can explain your process, methods, or approach that differentiate you from others in your field. And in the why quadrant, you can reveal your mission, vision, or purpose that inspire your audience to take action or trust you.

添加您的观点

Ahmet Mert SAMUR

LinkedIn Dan??man? | LinkedIn ile Yeni ?? Anla?malar? Yapmak ve Sekt?rünüzde Lider Olarak ?ne ??kmak ?ster misiniz? | ??inize ?zel LinkedIn Pazarlama ??zümleri | 24+ Y?ll?k Deneyim | %100 Mü?teri Memnuniyeti
举报内容
?? Unleash the Power of Your Brand Story: Picture your brand story as a captivating journey, each quadrant a unique chapter weaving emotion into the narrative. In the 'who' segment, don't just share facts – infuse it with the heartbeat of your journey, forging a connection that resonates. Progress to the 'what' with vivid details, making your offerings not just solutions but essential companions in overcoming challenges. As you navigate the 'how,' unveil the magic behind your methods, creating an irresistible allure that sets you apart. Finally, in the 'why,' let the flames of your mission burn bright, igniting passion in your audience. Elevate your brand story from mere communication to an emotional odyssey, forging lasting connections.

已翻译

赞

3 How to write your brand story matrix?

Once you have the main ideas for each quadrant, you need to write them down in a clear and concise way. You can use bullet points, sentences, or keywords, as long as they convey your message effectively. You can also use storytelling techniques, such as anecdotes, metaphors, or emotions, to make your story more engaging and memorable. The key is to be authentic, relevant, and consistent throughout your story.

添加您的观点

Tanner Hanley

Vice President of Marketing and Communications
举报内容
We always like to treat this like you are writing your persona's diary entry. What are the main things they are feeling? Are there frustrations the brand can help solve? This is the key to putting the consumer first.

已翻译

赞

4 How to use your brand story matrix?

After you have written your brand story matrix, you can use it as a guide to create various content and communication materials for your personal brand. For example, you can use it to write your bio, elevator pitch, website copy, social media posts, blog articles, or presentations. You can also use it to tailor your story to different platforms, audiences, or situations, by emphasizing different aspects of your story or using different formats or tones. The brand story matrix can help you stay focused, coherent, and consistent across your personal brand.

添加您的观点

5 How to improve your brand story matrix?

Your brand story matrix is not a static document. It is a dynamic and evolving tool that reflects your personal brand journey. As you grow, learn, and change, so should your story. You can improve your brand story matrix by seeking feedback, testing different versions, and measuring the results. You can also update your story matrix by adding new experiences, achievements, or insights that showcase your value and personality. The more you refine and polish your story, the more you can connect and influence your target audience.

添加您的观点

Ahmet Mert SAMUR

LinkedIn Dan??man? | LinkedIn ile Yeni ?? Anla?malar? Yapmak ve Sekt?rünüzde Lider Olarak ?ne ??kmak ?ster misiniz? | ??inize ?zel LinkedIn Pazarlama ??zümleri | 24+ Y?ll?k Deneyim | %100 Mü?teri Memnuniyeti
举报内容
Infuse your brand story matrix with emotion. Beyond the facts and achievements, delve into the emotional landscape of your journey. Highlight moments that shaped you, challenges that tested your resilience, and triumphs that sparked genuine joy. Emotion resonates; it forms a bridge between you and your audience. Narrate your experiences with vulnerability and passion, allowing readers to feel the heartbeat of your brand. An emotionally charged brand story not only captivates attention but also forges a connection that lingers in the hearts of your audience, making your narrative truly unforgettable.

已翻译

赞

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Tanner Hanley

Vice President of Marketing and Communications
举报内容
In my experience, the more thorough you are with the brand matrix and your brand's 4 C's, the easier it is to not only stay consistent but can also easily help you grow your team or add new external partners.

已翻译

赞

Personal Branding

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you use the brand story matrix to align your story with your target audience?

1

2

3

4

5

6

1 What is the brand story matrix?

2 How to use the brand story matrix?

3 How to write your brand story matrix?

4 How to use your brand story matrix?

5 How to improve your brand story matrix?

6 Here’s what else to consider

Personal Branding

给文章评分

感谢您的反馈

更多Personal Branding相关文章

更多相关阅读内容

How can you use the brand story matrix to align your story with your target audience?

1

2

3

4

5

6

1 What is the brand story matrix?

2 How to use the brand story matrix?

3 How to write your brand story matrix?

4 How to use your brand story matrix?

5 How to improve your brand story matrix?

6 Here’s what else to consider

Personal Branding

给文章评分

感谢您的反馈

查看其他技能