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How can you use blue ocean strategy to differentiate your coachees from their competitors?

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As an executive coach, you want to help your coachees achieve their goals and stand out from their competitors. One way to do that is to use the blue ocean strategy, a framework that helps create new and uncontested market spaces by focusing on value innovation. In this article, you will learn how to apply the blue ocean strategy to your coaching practice and help your coachees create their own blue oceans.

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1 What is blue ocean strategy?

Blue ocean strategy is a concept developed by W. Chan Kim and Renee Mauborgne, based on their research on hundreds of successful and unsuccessful companies. The idea is that most businesses compete in red oceans, where they fight for a share of an existing and crowded market, often by lowering costs or improving quality. This leads to diminishing returns and a bloody competition. On the other hand, blue ocean strategy aims to create new and uncontested market spaces, where there is no competition and the demand is high. This is done by offering a value proposition that satisfies the needs and wants of customers in a way that is different and superior to the existing alternatives. This leads to growth and profitability.

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Vignesh Wadarajan

Serial Entrepreneur & Actor | 3 Exits | Building Tech & Personal Development Tools To Make A Million Life's Better.
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These 5 questions irregardless of industry can help identify or set you in the path to finding your blue ocean. 1. What are you trying to solve and for whom? 2. What is already available for them? 3. How is your product or service going to change their lives? 4. Is this change a must have or good to have? 5. Do I have a good market size and can they afford? An example; you are going to serve F&B clients, as you go along you figure you want to serve clients with a min of 3 outlets, than you figure, cafe clients who do min of $200k per month and so on. This way you wont be stuck with a "me too" product or service fighting to the bottom but a business has a high possibility of success and profitability.

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Maik Hellen

Dein Gesicht, dein Schicksal- Spiegel dich in deiner Zukunft. Führung, Beruf, Familie- Erkenne was wirklich z?hlt!
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Die Blue-Ocean-Strategie bietet im Coaching eine einzigartige M?glichkeit, Coachees von Mitbewerbern abzuheben. Beim Gesichtslesen ist Aufmerksamkeit auf Emotionen zu richten, um authentische Kommunikation zu f?rdern. K?rpersprache zeigt Selbstsicherheit. Die Strategie ermutigt dazu, ungenutzte Potenziale zu entdecken. Der Coach nutzt Gesichtslesen, um emotionale Hindernisse zu überwinden. K?rpersprache best?tigt die Wirksamkeit der Strategie. Coachees lernen, sich differenziert zu pr?sentieren. Gesichtslesen und K?rpersprache unterstützen die Umsetzung der Blue-Ocean-Strategie im Coaching und f?rdern eine einzigartige Positionierung gegenüber Mitbewerbern.

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2 How to use the four actions framework?

The blue ocean strategy offers a four actions framework to help identify the factors that influence the value proposition of a business. This framework encourages you to eliminate factors that the industry takes for granted, reduce factors well below the industry standard, raise factors well above the industry standard, and create factors that the industry has never offered. By applying these four actions, you can help your coachees redefine their value curve, allowing them to visualize how they deliver value to their customers compared to their competitors.

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Jerry D. Smith Jr., Psy.D.

Clinical Psychologist & Behavioral Health Consultant | Treatment, Building Trust, Conflict Resolution
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In my coaching practice, the four-actions framework is transformative. It's about rewriting the competitive rules. I guide coachees to 'Eliminate' what's no longer serving their industry, 'Raise' standards where they can truly shine, 'Reduce' investments in less rewarding areas, and 'Create' novel offerings that set them apart. Through this lens, they not only stand out but pioneer new market space - a realm where competition feels like a distant concept, not an everyday concern. This methodology turns clients into market innovators, not followers. It’s about crafting a unique value proposition that resonates deeply with their audience. Truly, it’s differentiation in action.

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3 How to use the six paths framework?

The blue ocean strategy offers the six paths framework as a tool to explore new market spaces by challenging the conventional boundaries of the industry. Path 1 encourages looking across alternative industries to identify alternative products or services that customers use to satisfy the same need or solve the same problem as your coachees' offerings. Path 2 suggests looking across strategic groups within industries to uncover different customer segments with different preferences or price points. Path 3 suggests looking across the chain of buyers to appeal to different decision makers or influencers involved in the purchase of your coachees' offerings. Path 4 is about looking across complementary product and service offerings and integrating or enhancing them. Path 5 encourages examining how your coachees' offerings appeal to functional or emotional needs of customers, and how to switch or balance them to create a new value proposition. Lastly, Path 6 is about looking across time and trends and leveraging them to create new demand or opportunities. By applying these six paths, you can help your coachees discover new customer segments, needs, or solutions that are not addressed by the existing competitors.

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4 How to use the three tiers of noncustomers?

The blue ocean strategy offers the three tiers of noncustomers, which can help expand the potential market by reaching out to those not using your coachees' offerings. Tier 1 are soon-to-be noncustomers, who are minimally satisfied and ready to switch. Tier 2 are refusing noncustomers, who consciously reject the existing offerings due to different needs or preferences. Lastly, Tier 3 are unexplored noncustomers, who are not aware of or interested in the existing offerings because they are in a different industry or geography, or have not recognized the problem or solution. By applying these three tiers, you can help your coachees tap into new sources of demand and create a loyal customer base.

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5 How to use the ERRC grid?

The ERRC grid is the final tool offered by the blue ocean strategy, which helps summarize and communicate the value proposition of your coachees' offerings. This matrix shows the four actions of the value curve in a straightforward manner, enabling you to answer questions such as what factors are eliminated, reduced, raised, or created by your coachees' offerings. By using this grid, you can help your coachees articulate their unique value proposition and stand out from their competitors.

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Silvio Sangineto

AI & Cloud Design Leader at Microsoft | Leadership & Transformational Coach | On a mission to turn each person into their own creative studio
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Begin by listing the factors or features that are currently present in your industry or market but don't add significant value to your customers or differentiate your business. These are things you can consider eliminating to reduce costs or complexity. Identify factors that are necessary but can be reduced in some way. These might include features or aspects of your product or service that can be streamlined to achieve cost savings or increased efficiency. Develop a comprehensive strategy based on your analysis of the ERRC grid.Combine the selected actions in a way that creates a unique and compelling value proposition for your target audience.This strategy should guide your decision-making, resource allocation,and implementation efforts.

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6 How to use blue ocean strategy in your coaching practice?

As an executive coach, you can use the blue ocean strategy to help your coachees achieve their goals and stand out from their competitors. To do so, assess the current situation of your coachees and their industry, introducing the blue ocean strategy and its tools. Guide them through the tools and help them generate ideas and insights, encouraging creativity. Validate and refine their ideas with data, research, and testing, then help them implement and communicate their new value proposition. By using the blue ocean strategy in your coaching practice, you can help your coachees create their own blue oceans and achieve sustainable growth and success.

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Jerry D. Smith Jr., Psy.D.

Clinical Psychologist & Behavioral Health Consultant | Treatment, Building Trust, Conflict Resolution
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Blue Ocean Strategy is about crafting a value innovation horizon – not just competing, but making the competition irrelevant. I mentor professionals to pinpoint and leverage their unique skills, creating a signature offering that stands out. Together, we map out untapped opportunities, redefine market boundaries, and unlock new demand. By fostering a mindset of exploration over rivalry, we cultivate a distinct personal brand, an innovative approach propelling them beyond the competitive fray into their own blue ocean.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use blue ocean strategy to differentiate your coachees from their competitors?

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1 What is blue ocean strategy?

2 How to use the four actions framework?

3 How to use the six paths framework?

4 How to use the three tiers of noncustomers?

5 How to use the ERRC grid?

6 How to use blue ocean strategy in your coaching practice?

7 Here’s what else to consider

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How can you use blue ocean strategy to differentiate your coachees from their competitors?

1

2

3

4

5

6

7

1 What is blue ocean strategy?

2 How to use the four actions framework?

3 How to use the six paths framework?

4 How to use the three tiers of noncustomers?

5 How to use the ERRC grid?

6 How to use blue ocean strategy in your coaching practice?

7 Here’s what else to consider

Executive Coaching

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