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How can you use automated tools to make your products more accessible and usable?

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Usability testing is a vital process for ensuring that your products meet the needs and expectations of your users. However, conducting usability tests can be time-consuming, costly, and complex, especially if you want to reach a diverse and representative audience. That's why automated tools can be a great complement to your usability testing strategy, as they can help you check and improve the accessibility and usability of your products in a fast and efficient way. In this article, we'll show you how you can use automated tools to make your products more accessible and usable, and what benefits and challenges they offer.

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Jorge Rebate Serrano

UX Lead | Accesibilidad Digital | UX Research | Design Ops | Mentoring | AI Enthusiast

1 What are automated tools for usability testing?

Automated tools for usability testing are software applications that can perform various tasks related to evaluating and enhancing the user experience of your products. For example, some automated tools can scan your website or app for accessibility issues, such as low contrast, missing alt text, or keyboard navigation problems. Other automated tools can generate heatmaps, click maps, or scroll maps that show how users interact with your product, where they focus their attention, and where they drop off. Some automated tools can even create user personas, user journeys, or user feedback surveys based on your product data and analytics.

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Jorge Rebate Serrano

UX Lead | Accesibilidad Digital | UX Research | Design Ops | Mentoring | AI Enthusiast
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Existen bastantes herramientas que pueden ayudarte a crear productos y servicios más usables y accesibles. Aunque con una rápida en Google, puedes descubrir la mayoría de ellas (de pago), te puedo adelantar algunas que he empleado (semi-automáticas). - Hotjar: te permite generar mapas de calor para descubrir cómo navegan los usuarios, tiene versión gratuita. Algunas similares son UXCAM o Google Analytics. - La extensión de Chrome de Equal Web. Tiene versión de pago. La versión gratuita te analiza página por página manualmente. Difícil encontrar con esto 404 y accesibilidad documental. Debes tener en cuenta es que estas necesitan una revisión manual, no garantizan el cumplimiento de la normativa ni evitan los falsos positivos/negativos.

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2 Why use automated tools for usability testing?

Automated tools for usability testing can offer several advantages for your product development and optimization. First, they can save you time and money, as they can run multiple tests in a short time, without requiring human moderators, testers, or recruiters. Second, they can provide you with objective and consistent results, as they can eliminate human biases, errors, or variations. Third, they can help you reach a larger and more diverse audience, as they can test your product across different devices, browsers, locations, and demographics. Fourth, they can help you identify and prioritize the most critical issues, as they can rank them by severity, frequency, or impact.

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Jorge Rebate Serrano

UX Lead | Accesibilidad Digital | UX Research | Design Ops | Mentoring | AI Enthusiast
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Pueden facilitarte la tarea, algunas imposibles sin alguna herramienta, como la verificación de los contrastes de un dise?o. Puedes utilizar cualquier plugin de Figma (como Contrast Checker para esto). Algunas pueden generar peque?os informes visualmente muy agradables para crear tus reportes para el equipo. Sobre todo te ayudan a ser más eficiente y a tener un poco más en cuenta las diferentes normativas. No dependas de ellas en exclusiva, recuerda verificar y analizar los resultados de manera manual.

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3 How to use automated tools for usability testing?

Automated tools for usability testing should not replace human feedback but supplement it. Therefore, it is recommended to use them in combination with other methods, such as user interviews, usability tests, or user reviews. To use automated tools effectively, it is important to define your goals and metrics, choose the right tools, run the tests and analyze the results, and implement the changes and iterate. For example, you may want to test the accessibility, usability, or desirability of your product. You may need to check the compliance of your product with accessibility standards such as WCAG or ARIA. You may also need to track the behavior of your users with eye tracking, mouse tracking, or session recording. Additionally, you may need to collect the opinions of your users with ratings, reviews, or surveys. Moreover, you must review the results of the tests and validate them by comparing them with other sources or benchmarks. Finally, you must use the results to improve your product and test again by fixing any issues and measuring the impact of changes before repeating the process.

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4 What are the benefits of using automated tools for usability testing?

Automated tools for usability testing can bring a range of advantages, such as improving the quality of your product, increasing its reach, optimizing its performance, and providing insights into your users. By using automated tools, you can make sure that your product meets the standards and best practices of accessibility and usability, and that it caters to a wider and more diverse audience. Additionally, you can identify and eliminate the factors that hinder or prevent your users from achieving their goals, as well as understand how they interact with your product and what they think and feel about it.

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5 What are the challenges of using automated tools for usability testing?

Using automated tools for usability testing can also pose some challenges, such as relying too much on them and interpreting the data correctly. Automated tools can provide valuable data and feedback, but should not be used as the sole source of information. Additionally, you should not take the data at face value, but as a starting point for further investigation and validation. When choosing automated tools, it is important to select ones that match your goals, metrics, and budget.

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Jorge Rebate Serrano

UX Lead | Accesibilidad Digital | UX Research | Design Ops | Mentoring | AI Enthusiast
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El mayor de los retos es el control de la expectativa para tu equipo y responsables. Las herramientas te facilitarán la tarea, pero no van a realizar una auditoría perfecta. El mayor reto será que no te malacostumbres a dejarle la responsabilidad a la automatización. Intenta probar varias de ellas antes de decidirte por una. Nutre tus pruebas cuantitativas con usuarios que hagan test cualitativos también. La mejor prueba de usabilidad es la que descubres mientras una persona prueba tu producto y estás presente.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use automated tools to make your products more accessible and usable?

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6

1 What are automated tools for usability testing?

2 Why use automated tools for usability testing?

3 How to use automated tools for usability testing?

4 What are the benefits of using automated tools for usability testing?

5 What are the challenges of using automated tools for usability testing?

6 Here’s what else to consider

Usability Testing

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How can you use automated tools to make your products more accessible and usable?

1

2

3

4

5

6

1 What are automated tools for usability testing?

2 Why use automated tools for usability testing?

3 How to use automated tools for usability testing?

4 What are the benefits of using automated tools for usability testing?

5 What are the challenges of using automated tools for usability testing?

6 Here’s what else to consider

Usability Testing

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