How can you use automated content analysis tools?

2 Content Gap Analysis

A content gap analysis is a process of comparing your current content with your desired content, based on your audience's needs, expectations, and preferences. It can help you identify the topics, formats, and channels that are missing or underrepresented in your content strategy, as well as the opportunities to create or optimize your content to fill those gaps. An automated content gap analysis tool can help you conduct a competitive analysis, where you can benchmark your content against your competitors' content, using metrics such as keyword ranking, domain authority, social media engagement, and more. You can use this information to find out what content your competitors are producing, how well they are performing, and what you can do better or differently. An automated content gap analysis tool can also help you conduct a user analysis, where you can understand your audience's behavior, interests, and pain points, using data sources such as analytics, surveys, feedback, and more. You can use this information to create user personas, user journeys, and user stories, which can guide your content creation and optimization.

3 Content Optimization

Content optimization is the process of improving your content to make it more relevant, engaging, and effective for your audience and your goals. It can help you increase your content's visibility, usability, and conversion rate, as well as your content's value and authority. An automated content optimization tool can help you apply best practices and techniques to your content, such as keyword research, SEO writing, headline writing, meta tags, images, links, calls to action, and more. You can use these tools to generate suggestions, recommendations, and scores for your content, based on data and algorithms. You can also use these tools to test and measure the impact of your content optimization, using methods such as A/B testing, analytics, and reports.

4 Content Governance

Content governance is the set of rules, roles, and processes that define how you create, manage, and maintain your content. It can help you ensure the quality, consistency, and compliance of your content, as well as the efficiency and effectiveness of your content team. An automated content governance tool can help you enforce and monitor your content standards and guidelines, such as tone of voice, style guide, editorial calendar, workflow, and more. You can use these tools to create and share your content policies and procedures, as well as to check and correct your content for errors, inconsistencies, or violations. You can also use these tools to assign and track the tasks and responsibilities of your content team, as well as to communicate and collaborate with them.

6 Content Innovation

Content innovation is the process of experimenting and exploring new ideas and opportunities for your content. It can help you keep your content fresh, relevant, and competitive, as well as to delight and surprise your audience. An automated content innovation tool can help you discover and generate new content concepts and formats, using data and creativity. You can use these tools to research and analyze the trends, topics, and questions that your audience and industry are interested in, using sources such as social media, search engines, news, and more. You can also use these tools to create and prototype new content formats and features, such as interactive content, video content, voice content, and more.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?