How can you use an ATS to create more accurate job descriptions?

1 Identify key skills and qualifications

An ATS can help you identify the most relevant and in-demand skills and qualifications for your open positions. You can use the ATS to analyze the resumes of your current employees, your top performers, and your ideal candidates. You can also use the ATS to compare your job descriptions with similar ones in the market and see what keywords and phrases are used by your competitors. By using the ATS to identify key skills and qualifications, you can create job descriptions that are more specific, realistic, and aligned with your organizational goals.

2 Optimize for SEO and readability

An ATS can also help you optimize your job descriptions for search engine optimization (SEO) and readability. SEO is the practice of using keywords and phrases that match what your target audience is searching for online. Readability is the measure of how easy it is to understand and follow your text. By using the ATS to optimize your job descriptions for SEO and readability, you can increase your visibility, reach, and engagement with potential candidates. You can use the ATS to check your keyword density, avoid jargon and acronyms, use clear and concise language, and format your text with headings, bullet points, and white space.

3 Customize for different platforms and audiences

An ATS can also help you customize your job descriptions for different platforms and audiences. Depending on where you post your job openings, you may need to adjust your tone, style, and length of your job descriptions. For example, you may need to write a shorter and more catchy version for social media, a more detailed and professional version for your website, and a more tailored and personalized version for email campaigns. You can use the ATS to create and store different versions of your job descriptions and easily adapt them to different platforms and audiences.

4 Track and measure performance

An ATS can also help you track and measure the performance of your job descriptions. You can use the ATS to collect and analyze data on how many candidates view, apply, and respond to your job postings. You can also use the ATS to gather feedback from candidates and hiring managers on how well your job descriptions match their expectations and needs. By using the ATS to track and measure the performance of your job descriptions, you can identify what works and what doesn't, and make adjustments accordingly.

5 Update and improve continuously

An ATS can also help you update and improve your job descriptions continuously. As your business evolves, so do your hiring needs and preferences. You may need to add new skills, change the responsibilities, or modify the requirements of your positions. You may also need to keep up with the latest trends, best practices, and regulations in your industry. You can use the ATS to monitor and update your job descriptions regularly and ensure that they are always accurate, relevant, and compliant.

Using an ATS to create more accurate job descriptions can help you attract, engage, and hire the best talent for your organization. An ATS can help you identify key skills and qualifications, optimize for SEO and readability, customize for different platforms and audiences, track and measure performance, and update and improve continuously. By using an ATS to create more accurate job descriptions, you can improve your hiring process, your employer brand, and your employee experience.