How can you use AR and VR to increase social media engagement?

1 What are AR and VR?

AR and VR are technologies that alter the perception of reality by overlaying digital elements or creating simulated environments. AR adds virtual objects or effects to the real world, while VR transports the user to a different world. For example, you can use AR to try on different outfits or accessories, or to add filters or stickers to your selfies. You can use VR to explore different places or scenarios, or to play games with other users.

2 Why use AR and VR for social media?

AR and VR can help you stand out from the crowd by creating unique and eye-catching content that captures the attention of your audience. Additionally, it can encourage user-generated content with branded elements or effects, or participation in challenges or campaigns. Moreover, it can boost conversions by showcasing your products or services in a more realistic and immersive way, allowing potential customers to try before they buy. Lastly, AR and VR can also help build community by creating shared experiences, facilitating conversations, or offering feedback or rewards.

4 Tips to use AR and VR for social media

In order to use AR and VR for social media effectively, you need to consider several best practices and tips. To start, you should be aware of your audience's preferences, needs, and expectations. This will help you create or use content that is relevant, useful, and entertaining for them, and that aligns with your brand identity and message. Additionally, you need to test and optimize your content for different devices, platforms, and scenarios to ensure it is compatible, accessible, and user-friendly. Lastly, after launching or sharing your AR and VR content, you need to promote and measure it to reach and engage your audience. You should utilize various channels and strategies to drive awareness and traffic to your content, as well as track and analyze your performance with different metrics and tools.

5 Examples of AR and VR for social media

To inspire you, here are some examples of how brands and individuals have used AR and VR for social media successfully. IKEA created an app that allows users to visualize furniture in their homes and share their designs with others. National Geographic created a series of documentaries that take users to different locations and stories. Lady Gaga used AR to create an interactive album cover and share exclusive content with fans. Gucci created a feature that allows users to try on shoes and accessories, then share their looks with others. NASA created a game that allows users to explore the International Space Station and share their adventures.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?