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How can you use AR to improve the connectivity of virtual events?

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Virtual events have become more popular and necessary due to the pandemic, but they also pose some challenges in terms of engagement, interaction, and networking. How can you use augmented reality (AR) to improve the connectivity of your virtual events and create more immersive and memorable experiences for your attendees? In this article, we will explore some of the ways that AR can enhance your virtual events and how you can implement them effectively.

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Jason Stone

Head of Partnerships - Scotland @ Primary Engineer

1 AR Benefits

AR is a technology that overlays digital information, such as images, videos, sounds, or 3D models, onto the real world through a device, such as a smartphone, a tablet, or a headset. This can offer several benefits for virtual events, including increasing engagement and attention by adding interactivity and gamification elements to content and presentations. It can also enhance communication and collaboration by enabling face-to-face interactions, shared environments, and real-time feedback. Additionally, AR can improve learning and retention by providing visual and auditory cues, contextual information, and personalized feedback. Lastly, it can create a sense of presence and community by connecting attendees with each other and with the event location.

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Jason Stone

Head of Partnerships - Scotland @ Primary Engineer
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The emersiveness of these devices further connects the user in a way far closer to physical reality than traditional communication methods.

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2 AR Types

When planning a virtual event, you can choose from different types of AR, depending on your goals, audience, and budget. Marker-based AR uses a physical marker such as a QR code or logo to trigger digital content. Location-based AR uses the device's GPS, compass, or accelerometer to display content based on the user's location and orientation. Face-tracking AR uses the device's camera to detect and track facial features and expressions. Lastly, image-tracking AR uses the camera to recognize and track a specific image or object to overlay digital content. For example, you can use an AR app to scan a product or logo and see a 3D model, video, or testimonial.

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3 AR Platforms

When creating and delivering AR content for virtual events, there are various platforms and tools to choose from, depending on your level of expertise, time, and resources. For example, Facebook's Spark AR platform allows users to create and publish AR effects for Facebook, Instagram, and Messenger. It includes Spark AR Studio, a desktop application for designing and testing effects, as well as Spark AR Hub, a web portal for managing and distributing them. There's also Zappar platform that enables users to create and host AR experiences for web, mobile, and headset. It consists of ZapWorks Studio, a desktop application for building experiences using a scripting language or a visual interface, and ZapWorks WebAR, a web service for delivering them through a browser. Apple's ARKit framework is another option that lets you create and run AR apps for iOS and iPadOS. It includes Xcode, an integrated development environment for coding apps using Swift or Objective-C, as well as Reality Composer and Reality Converter - mobile app and desktop app respectively - to design scenes and convert 3D models to the USDZ format.

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4 AR Tips

To use AR effectively for your virtual events, you should first define your objectives and metrics, such as increasing attendance or engagement. You should also be aware of your audience's preferences and the device they will use to access your AR content. Designing with user experience in mind is also essential, making sure to provide clear instructions, feedback, and navigation. Finally, you should test and optimize your AR content before, during, and after the event to ensure compatibility, performance, and usability. Through employing different types of AR on the appropriate platforms and tools, following best practices, and optimizing for user experience, you can create more immersive and memorable experiences for your attendees.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jason Stone

Head of Partnerships - Scotland @ Primary Engineer
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Security of the platform or apps used should also be a major consideration. Ensuring GDPR, and Info Sec principals are followed.

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How can you use AR to improve the connectivity of virtual events?

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1 AR Benefits

2 AR Types

3 AR Platforms

4 AR Tips

5 Here’s what else to consider

Augmented Reality

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How can you use AR to improve the connectivity of virtual events?

1

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3

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1 AR Benefits

2 AR Types

3 AR Platforms

4 AR Tips

5 Here’s what else to consider

Augmented Reality

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