How can you use AR to boost social media marketing?

1 Benefits of AR for social media marketing

Augmented Reality (AR) can offer many advantages for social media marketing. For instance, it can help to enhance your brand image and awareness by creating unique and memorable AR content. Additionally, AR can increase your reach and visibility by leveraging popular platforms such as Facebook, Instagram, Snapchat, or TikTok. Furthermore, it can engage your audience and encourage user-generated content by inviting them to interact with your AR content, share it with their friends, or create their own AR effects. Finally, AR can drive sales and conversions by providing customers with immersive and personalized experiences that help them visualize, try, or buy your products.

2 Types of AR content for social media marketing

Creating AR content for social media marketing can be a great way to reach your goals, engage your audience, and make the most of your budget. AR filters are a popular option, as they are fun, easy to create, and can help promote your brand. AR lenses offer a more immersive experience, and can be used to showcase products or stories. Finally, AR shopping effects enable users to try or buy products in an AR environment, which can be used to improve the customer journey.

3 Tips for creating AR content for social media marketing

Creating AR content for social media marketing requires thoughtful preparation, creativity, and testing. To get started, define your objective and target audience: what do you want to achieve, who do you want to reach, and how do you want them to feel and act? Then, select the platform and format that best suits your AR content. Design your AR content with user experience in mind – make it relevant, useful, or entertaining; easy, intuitive, or interactive; and consistent, coherent, or appealing. Finally, test and measure your AR content to ensure it works properly and meets your expectations. This way, you can evaluate its impact and effectiveness after launching it.

4 Examples of AR content for social media marketing

To inspire you, here are some examples of AR content for social media marketing from different industries and brands. For example, Netflix used AR lenses on Snapchat to promote its shows, such as Stranger Things, Black Mirror, and The Umbrella Academy, by enabling users to enter the characters' worlds and interact with them. Similarly, Gucci employed AR filters on Instagram to let users try on its sunglasses and lipstick collections, as well as create an AR shopping app for trying on shoes and making purchases online. Additionally, NASA utilized AR lenses on Facebook to enable users to explore the solar system and learn about its planets, moons, and missions. Lastly, L'Oréal used AR filters on Instagram to let users diagnose their skin condition and get personalized skincare recommendations.

5 Challenges of AR for social media marketing

AR for social media marketing has its challenges, such as technical limitations that require high-end devices, fast internet connections, and accurate tracking and rendering technologies. Additionally, legal and ethical issues may arise from collecting and processing user data, as it could raise privacy, security, or consent concerns. User adoption and retention may also be an issue as AR may not appeal to all users and may face competition or saturation from other forms of digital content or marketing.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?