How can you use AI and AR to improve mobile payment user experience?

Imagine an AI analyzing users' emotions for fraud prevention, AR facilitating community-based transactions, AI predicting expenses and suggesting savings, AR enhancing donation campaigns, AI-driven voice commands for hands-free interactions, and AR-enabled loyalty programs gamifying the shopping experience — showcasing the diverse potential of combining AI and AR to revolutionize the mobile payment user experience.

Para melhorar a experiência do usuário de pagamento móvel, é possível integrar inteligência artificial (IA) para aprimorar a seguran?a e personaliza??o do servi?o. A IA pode ser utilizada para analisar padr?es de comportamento do usuário, identificar atividades suspeitas e detectar possíveis fraudes em tempo real, proporcionando uma camada adicional de prote??o aos pagamentos móveis. Além disso, a IA pode ser empregada para personalizar a experiência do usuário, oferecendo recomenda??es de produtos ou servi?os com base no histórico de compras e preferências individuais, tornando a jornada de compra mais relevante e satisfatória. Ao combinar IA com realidade aumentada (RA), é possível criar experiências ainda mais imersivas e interativas.

AI can be used in the marketing-sales funnel where the customer is offered directly the preferred payment method based on the region audience or based on the customer’s spending - payment method .example africa carrier billing , Europe, credit card where its penetration is the highest or based on audience history

AI revolutionizes security and personalization of mobile payments by offering real-time threat detection, behavioral biometrics for enhanced protection, and anomaly detection. It personalizes user experiences through tailored content, predictive analytics, and dynamic adaptation to user preferences. AI's automated security protocols ensure up-to-date protection, while technologies like facial recognition offer personalized, secure access. This dual approach not only safeguards against emerging threats but also enriches user engagement, creating a safer, more customized digital environment.

1. Frictionless Transactions: AI streamlines authentication with biometrics like facial recognition, replacing passwords, while AR guides users for smooth verification. 2. Smart & Personalized: AI predicts preferred payment methods, suggests relevant offers, and personalizes the experience based on context, all augmented with AR visuals. 3. Secure & Transparent: AI detects fraud in real-time, while AR visually confirms transaction details and secures payment zones, boosting user trust and peace of mind.

In my opinion, AR use cases for mobile payments will take remote support, and real-time interactions to the next level and deter frauds. It will also likely improve the data-services visualisation, providing clarity on charges upfront and same time suggestions for optimization and service-mix. In a nutshell, improving customer centricity.

A Realidade Aumentada (RA) pode ser empregada de forma eficaz para melhorar a experiência do usuário no pagamento móvel, proporcionando maior engajamento e facilitando a visualiza??o de produtos ou servi?os. Por meio da RA, os usuários podem experimentar virtualmente produtos em seu ambiente real antes de efetuar a compra, o que torna o processo de sele??o mais imersivo e interativo. Além disso, a RA pode ser utilizada para fornecer informa??es adicionais sobre os produtos, como especifica??es técnicas, avalia??es de clientes e sugest?es de uso, enriquecendo a experiência de compra e ajudando os usuários a tomarem decis?es mais informadas.

AR enhances mobile payment engagement by visualizing products and offers in real-time, creating immersive shopping experiences that streamline the transaction process. It personalizes offers and simplifies navigation in physical stores, making payments more interactive. With some amazing developments in the recent years, VR and Metaverse also presents additional opportunities by offering fully immersive shopping environments where users can explore virtual stores and make purchases within a virtual reality setting, further blurring the lines between digital and physical retail spaces. Both AR and VR significantly elevate the user experience in mobile payments.

A integra??o de Inteligência Artificial (IA) e Realidade Aumentada (RA) apresenta um potencial transformador na experiência do usuário no pagamento móvel. Por meio da IA, é possível personalizar e aprimorar a seguran?a das transa??es, utilizando algoritmos para detectar padr?es de comportamento suspeitos e proteger contra fraudes. Ao mesmo tempo, a RA oferece uma camada visual e interativa, permitindo que os usuários visualizem produtos em seu ambiente real e experimentem virtualmente antes de comprar. Essa sinergia entre IA e RA n?o apenas melhora a seguran?a e a conveniência do pagamento móvel, mas também oferece uma experiência de compra mais envolvente e personalizada, promovendo assim a fidelidade do cliente e impulsionando as vendas.

In my opinion AR best fits for product experience and not the payment experience.AR technology is not user friendly , due its limited use and audience misconception

Technological and Infrastructural Limitations: Implementing AI and AR requires sophisticated technology and infrastructure. Not all mobile devices may have the necessary hardware or software capabilities to support advanced AR features or the computational power needed for real-time AI processing. This can limit the accessibility and effectiveness of AI and AR-enhanced mobile payment solutions.

AR will become what i describe as our 3rd field of notification (1st Phone,2nd Watch) displaying a range of information in our peripheral vision. And while many may argue it will be more novelty than practical use, it does have the ability to transform the future of search completely, in that a phone provides dozens of options AR would provide 1 or 2. And if we move from AR to Audio we create our 4th field of notification again only providing 1 or 2 responses. Every organisation should have a 3rd and 4th Field of notification strategy ready, or at least in discussion. Coupled with Ai it will deliver digital assistants. The use cases will be far & wide and these technologies will be difficult to ignore & help bridge the digital divide