How can you use Ahrefs to perform SEO research as a creator?

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As a creator, you want to reach more people with your content and grow your audience, and one of the best ways to do that is to optimize your website or blog for search engines. Ahrefs is a powerful SEO tool that can help you perform SEO research, allowing you to discover relevant keywords and topics, analyze your own website, spy on competitors, and track your SEO progress. In this article, we'll explain how to use Ahrefs in four simple steps to perform SEO research as a creator. With Ahrefs, you can find out what keywords and topics your audience is searching for and how competitive they are. Additionally, it can help you identify issues with your website or blog and provide insights into how to improve it. Furthermore, you can learn from your competitors’ strategies, strengths, and weaknesses. Finally, it enables you to track your SEO progress and results over time and identify opportunities for growth.

本文章的要点总结

Keyword exploration:

Dive into keyword research using a comprehensive SEO tool to uncover what your audience is searching for. You'll gain insights into search volumes and competitiveness, helping you craft content that's more likely to rank.
Monitor and adapt:

Set up alerts for new backlinks, lost backlinks, or ranking changes. This proactive approach keeps you informed about your site's SEO performance, allowing you to adjust strategies timely and stay ahead in the game.

本摘要由 AI 和以下专家提供支持

Rahul kumar

SEO - Freelancer
Christoph Kottmann

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1 Step 1: Find your keywords

When looking to rank for keywords and topics, Ahrefs' Keywords Explorer is a great tool to use. Enter any keyword or topic related to your niche and you'll get useful data such as monthly search volume, keyword difficulty, expected clicks, and keyword ideas. This data can be used to determine the best keywords and topics for your content based on goals, audience, and resources. You can also filter the results by country, language, or device.

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Christoph Kottmann

??????-???????????????????? ??. -?????????????? für ?????????????????????? ????????????-?????????? & Purpose Brands | SEO-Freelancer & Moccu Agency
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?Nicht wundern: Suchvolumen-Daten sind in vielen Tools unterschiedlich. Für die einen sind die Werte aus dem Google Keyword Planner die zuverl?ssigsten Daten. Bei anderen ist er verp?nt – aus teils nachvollziehbaren Gründen. In diese Nische geht Ahrefs bewusst rein: Die Suchvolumen-Daten (und auch die CPC-Angaben) unterscheiden sich oft sehr stark von denen des Keyword Planners. Denn Ahrefs berechnet die Suchvolumen anhand eigener Algorithmen und verschiedener Quellen, zum Beispiel Clickstream-Daten. Sei Dir dessen bewusst. Beide Berechnungsmethoden haben ihre Vor- und Nachteile. ?? überlege Dir also vorher, was Deine Keyword-Strategie ist. H?chstwahrscheinlich wirst Du Stakeholder von deiner Strategie überzeugen müssen.

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Rahul kumar

SEO - Freelancer
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i. Keyword Research ii. Competitor Analysis iii. Backlink Analysis iv. Content Gap Analysis v. Site Audit vi. Rank Tracking: Monitor your content's performance in search engine rankings. Track keyword positions over time to assess the effectiveness of your SEO efforts.

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Eric Berkman

Marketing Leader & Revenue Driver. Corporate, Advisor, Consultant. Focused on Strategy | Growth | Marketing | Digital | Analytics | Technology | Healthcare | Insurance | Banking | Credit Unions
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Others have gotten the ball rolling, but I'll add some other thoughts: Use AHREFs tools along with Google Search console. Understand how your organic keywords are performing as you look to add content to your site. Identify new link building opportunities. And also you can use AHREFs to generate new content ideas based on semantic keyword grouping.

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2 Step 2: Optimize your pages

The next step is to optimize your pages for the keywords and topics that you have chosen. Ahrefs' Site Audit tool can help you do this. It crawls your website or blog to give you an in-depth report on its SEO health, such as the number of pages and their URL rating, any technical issues and how to fix them, on-page factors like title tags, meta descriptions, headings, images, etc., and external and internal links pointing to your pages. With this report, you can optimize your pages for your target keywords and topics by following the best practices and recommendations that Ahrefs provides. Additionally, you can prioritize the most important issues and track your progress over time.

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Rahul kumar

SEO - Freelancer
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Ahrefs is a versatile SEO tool i. Site Explorer ii. Content Explorer iii. Site Audit iv. Keyword Explorer v. Top Pages vi. Rank Tracker vii. Alerts: Set up alerts to receive notifications about new backlinks, lost backlinks, or changes in keyword rankings. viii. Content Gap ix. Broken Link Checker x. SEO Toolbar: Install the Ahrefs SEO Toolbar for quick on-page SEO analysis. xi. YouTube Keyword Tool: Ahrefs extends its capabilities to YouTube by providing insights into YouTube keywords, search volumes, and video ranking data. xii. Link Intersect These features make Ahrefs a comprehensive SEO tool for SEO professionals.

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3 Step 3: Analyze your competitors

The third step is to analyze your competitors and learn from their SEO strategies. Ahrefs has a tool called Site Explorer that can be used to enter any website or blog and gain valuable information, such as organic traffic and keywords, backlinks, content performance, and gaps and opportunities in SEO. This data can be used to identify your competitors' strengths and weaknesses, allowing you to find ways to outrank them or fill the gaps in your niche. Additionally, Site Explorer can be used to compare your site with theirs and measure how you stack up against them.

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4 Step 4: Track your results

The final step in the SEO research process is to track your results and see how your efforts pay off. Ahrefs' Rank Tracker is a great tool for this, as it allows you to monitor your rankings for target keywords and topics, measure your performance against competitors, and get alerts when rankings change. You can also use the tool to set goals and milestones, and celebrate your achievements. Through Ahrefs, you can improve your online visibility, reach, and authority by finding keywords, tracking results, and learning more about the tool through their blog, academy, and YouTube channel. With all of these resources at your disposal, Ahrefs is a powerful and versatile tool that can help you with every aspect of your SEO journey.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use Ahrefs to perform SEO research as a creator?

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1 Step 1: Find your keywords

2 Step 2: Optimize your pages

3 Step 3: Analyze your competitors

4 Step 4: Track your results

5 Here’s what else to consider

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