How can you use 2D graphic design to create editorial illustrations?

1 Define your purpose

Before you start designing, you need to define the purpose of your editorial illustration. What is the main idea or theme of the content? What is the tone and style of the publication? Who is the target audience? How do you want them to feel or react? Answering these questions will help you narrow down your options and focus on the most relevant and impactful elements for your illustration.

2 Choose your style

2D graphic design offers a vast array of styles and techniques that can be used to create editorial illustrations. Flat design is a popular choice, as it utilizes simple shapes, colors, and typography to create minimalist and modern illustrations, which are perfect for conveying clarity, simplicity, and elegance. Geometric design is another option that uses geometric shapes, patterns, and angles to create dynamic and abstract illustrations, which can be used to express movement, energy, and complexity. Retro design is also a great option that utilizes vintage elements such as textures, fonts, colors, and icons to create nostalgic and retro illustrations that evoke nostalgia, history, and culture. Illustrative design is the last style that can be used which involves realistic or stylized drawings, sketches or paintings to create detailed and expressive illustrations that convey realism, emotion, and personality.

3 Use color wisely

Color plays an integral role in 2D graphic design, as it can create contrast, harmony, mood, and meaning in your editorial illustrations. When using color, you should consider the content, audience, and publication. For example, if the content is about environmental issues, you might use green, blue, or brown colors to represent nature and sustainability. Additionally, if the audience is young and trendy, you might use bright, vibrant, or pastel colors to attract their attention and interest. Finally, if the publication is elegant and sophisticated, you might use muted, neutral, or dark colors to create a sense of professionalism and elegance.

4 Add text or icons

Sometimes, you might want to add text or icons to your editorial illustrations to further enhance the communication or interaction with the content. Text or icons can provide additional information, context, or emphasis to your illustrations. However, you need to be mindful of not overcrowding or distracting from your illustrations. To add text or icons effectively, ensure that you use clear and legible fonts or icons that match the style and purpose of your illustrations. Also, opt for minimal and concise words or symbols that convey the essential message or idea of your illustrations. Furthermore, use contrast, hierarchy, or alignment to create balance and harmony between your text or icons and your illustrations. Lastly, use whitespace, margins, or frames to create separation and focus for your text or icons and your illustrations.

5 Experiment and refine

The final step of creating editorial illustrations with 2D graphic design is to experiment and refine your design until you are satisfied with the result. Experimenting and refining can help you discover new possibilities, improve your skills, and polish your illustrations. To achieve this, you could begin by sketching or drafting your ideas on paper or digitally. This will allow you to explore different concepts, styles, and compositions for your illustrations. Additionally, it’s important to test or preview your design on different devices, platforms, or formats before you publish or submit your illustrations. This will ensure that the quality, readability, and compatibility of your illustrations are up to standard. Finally, seek feedback or opinions from your peers, clients, or audience before you complete your illustrations. This will provide valuable perspectives, insights, and suggestions for your illustrations.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?