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How can you transition from copywriting to writing for television or film?

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You love writing persuasive and engaging copy, but you also have a passion for storytelling and creating memorable characters. Maybe you've always dreamed of writing for television or film, or maybe you've recently discovered the potential of these mediums. Either way, you might be wondering how you can transition from copywriting to screenwriting, and what skills and steps you need to succeed in this competitive and creative field.

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Linnea Pihl

Storyteller at Skaldiscript AB

1 Assess your strengths and gaps

Copywriting and screenwriting have some similarities, such as the need to capture attention, communicate clearly, and appeal to emotions. However, they also have different formats, goals, and audiences. As a copywriter, you might be used to writing short and snappy headlines, slogans, and calls to action, but as a screenwriter, you need to write longer and more complex scripts, scenes, and dialogues. You also need to understand the visual and auditory aspects of storytelling, and how to structure your plot, characters, and themes according to the genre and medium you're writing for. To transition from copywriting to screenwriting, you need to assess your strengths and gaps, and identify what skills and knowledge you need to improve or acquire.

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Linnea Pihl

Storyteller at Skaldiscript AB
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You are a storyteller. You have ideas you want to share for the enjoyment of others. It may feel daunting to try your hand at writing something so vulnerable and creative as a script. But if you are a copywriter you have mastered many formats and limitations. Just like a push or banner has character limitations, and the direct to consumer email must be segmented to fit the intended audience, so does the script. There are rules to the format. Acquaint yourself with FinalDraft, which comes with a pre-filled template. Translate the different sections to what they would be for a copywriter. Is this a headline? Is this body copy? What idea am I trying to sell in this scene?

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2 Learn the craft and the industry

Screenwriting is a craft that requires constant learning and practice. You can't just rely on your copywriting experience and intuition to write a compelling script. You need to learn the principles and techniques of screenwriting, such as formatting, dialogue, action, conflict, subtext, and arcs. You also need to study the works of successful screenwriters, and analyze how they create engaging stories and characters. You can find many books, courses, podcasts, blogs, and forums that can help you learn the craft of screenwriting. However, learning the craft is not enough. You also need to learn the industry, and how to pitch, sell, and market your scripts. You need to understand the roles and expectations of agents, producers, directors, and studios, and how to network and collaborate with them. You need to research the market trends, the genres and formats that are in demand, and the platforms and opportunities that are available for screenwriters.

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Linnea Pihl

Storyteller at Skaldiscript AB
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The best learning is by doing. Just start writing. Then read The Writer's Journey by Chris Vogler and rewrite your script. Rewrite it a third time. When you start to understand the formatting and structure, invite some trusted people to have a first reading with you. Laugh at your results and valuable tips from your peers. Then, you may want to start watching interviews with screenwriters and reading up on the business. Find out if you really want to pursue this craft, or if it was a wonderful hobby where you became an even better copywriter?

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3 Write and rewrite your scripts

The best way to transition from copywriting to screenwriting is to write and rewrite your scripts. You need to apply what you've learned from the craft and the industry, and create original and compelling scripts that showcase your voice and vision. You need to write regularly, and experiment with different genres, formats, and styles. You also need to get feedback from other writers, mentors, or professionals, and use it to improve your scripts. You need to be open to criticism, and willing to rewrite your scripts until they are ready to be submitted or pitched. You also need to build a portfolio of your scripts, and have a variety of samples that demonstrate your range and versatility.

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4 Enter contests and fellowships

One of the most effective ways to transition from copywriting to screenwriting is to enter contests and fellowships. These are opportunities that can help you get exposure, recognition, and connections in the industry. They can also help you improve your skills, get feedback, and learn from experienced screenwriters. There are many contests and fellowships that cater to different genres, formats, and levels of experience. Some of the most prestigious and competitive ones include the Academy Nicholl Fellowships, the Austin Film Festival Screenplay Competition, the Sundance Screenwriters Lab, and the Warner Bros. Television Writers' Workshop. You need to research the eligibility, deadlines, and requirements of each contest and fellowship, and submit your best scripts accordingly.

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Linnea Pihl

Storyteller at Skaldiscript AB
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You have now rewritten the script about 20 times. Your eyes are bleeding from reading it over and over again. You still want to share the story with someone. And so you shall! Enter the script to a screenwriting competition. There local, national and international ones available one Dr. Google away. Find a couple that fit your budget and give it a go.

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5 Network and pitch your scripts

The final step to transition from copywriting to screenwriting is to network and pitch your scripts. You need to build relationships with people who can help you advance your career, such as agents, managers, producers, directors, and other screenwriters. You can network online, through social media, forums, and platforms like Stage 32 and InkTip, or offline, through events, festivals, and workshops. You also need to pitch your scripts to potential buyers or collaborators, and convince them why your scripts are worth their time and money. You need to craft a compelling logline, synopsis, and pitch deck, and tailor them to the specific person or company you're pitching to. You also need to be prepared to answer questions, handle objections, and negotiate deals.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you transition from copywriting to writing for television or film?

1

2

3

4

5

6

1 Assess your strengths and gaps

2 Learn the craft and the industry

3 Write and rewrite your scripts

4 Enter contests and fellowships

5 Network and pitch your scripts

6 Here’s what else to consider

Copywriting

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How can you transition from copywriting to writing for television or film?

1

2

3

4

5

6

1 Assess your strengths and gaps

2 Learn the craft and the industry

3 Write and rewrite your scripts

4 Enter contests and fellowships

5 Network and pitch your scripts

6 Here’s what else to consider

Copywriting

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