How can you tailor your sales pitch to different delivery methods?

In-person pitches are the OG of sales. They offer the chance to read the room and adapt your pitch in real-time. You can see if your prospect's eyes glaze over and pivot before you lose them. But don't wing it; come prepared. Know your audience, bring your A-game, and for heaven's sake, don't forget your business cards. Dress to impress.

an in-person pitch offers a unique opportunity to connect on a deeper level with your prospect, but it does come with its own set of challenges. Preparation is key. Customizing your pitch to align with the prospect's needs and challenges shows that you've done your homework and are genuinely interested in providing a solution. Professionalism in attire and punctuality sets the tone, while engaging storytelling and real-world examples make your value proposition come alive. Your closing should be as strong as your opening, leaving the prospect with a clear understanding of the benefits and next steps. Done right, an in-person pitch can be a powerful tool in your sales arsenal.

Phone pitches are the speed dating of the sales world. You've got a limited window to make an impression, so make every second count. No one wants to hear you drone on, so get to the point. And please, for the love of all things holy, don't sound like you're reading from a script—even if you are. Voice matters.

a phone pitch comes with its own set of challenges and opportunities. Preparation is crucial; having a well-thought-out script or outline can help you stay focused and cover all the key points. Your tone of voice becomes your primary tool for building rapport, so clarity and confidence are key. Starting with an attention-grabbing statement sets the stage, while focusing on benefits and asking qualifying questions can help tailor the pitch to the prospect's specific needs. Handling objections with empathy and facts shows professionalism and credibility. Ending with a strong call to action and clear next steps leaves a lasting impression. In a phone pitch, every word and pause counts, so make them work to your advantage.

Emails: the modern-day message in a bottle. You're tossing your pitch into a sea of unread messages, hoping someone bites. Your subject line better be more enticing than "free pizza in the break room." Get to the point, but make it personal—no one wants to feel like they're on the receiving end of a mass email. And for heaven's sake, don't bury the lead. Your call-to-action should be as clear as a bell, not hidden in a sea of text. Follow-up is key.

an email pitch has the advantage of scalability and trackability but faces the challenge of standing out in a crowded inbox. A compelling subject line is your first line of defense against deletion. Keeping the email concise and visually digestible makes it more likely to be read, while personalization shows that the email isn't just a mass message. Your value proposition should be front and center, supported by credible evidence like social proof or data. A clear call to action with an incentive or deadline can help elicit a response. Follow-ups are crucial.

Video pitches: the Hollywood of sales. You've got the stage, now own it. This isn't a shaky, hand-held Blair Witch Project; invest in a decent camera and microphone. And please, don't wing it. Have a script or at least bullet points to keep you on track. Use visuals to break up the monotony; no one wants to stare at your talking head for five minutes. And for the love of all things holy, make sure you have a strong internet connection. Nothing kills a pitch faster than "You're breaking up; can you repeat that?" Lights, camera, action!