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How can you tailor your pitch to different audiences online and offline?

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Whether you want to sell a product, service, or idea, you need to craft a compelling pitch that convinces your audience to take action. But how do you adapt your pitch to different contexts, such as online and offline platforms? In this article, you will learn some tips and strategies to tailor your pitch to different audiences online and offline, and how to avoid some common pitfalls.

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Lola Bailey

Scaling Impact for L&D Founders on LinkedIn and beyond. Copyeditor for Pharmaceutical Agencies. Book a Free Consultation

1 Know your audience

Before you start writing or speaking your pitch, you need to research your audience and understand their needs, goals, challenges, and preferences. This will help you to create a pitch that resonates with them and addresses their pain points. For example, if you are pitching to a busy executive, you might want to use a concise and clear language, focus on the benefits and value proposition of your offer, and provide some social proof or testimonials. On the other hand, if you are pitching to a creative team, you might want to use a more storytelling and engaging approach, show some examples or visuals of your work, and highlight your unique selling proposition.

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Lola Bailey

Scaling Impact for L&D Founders on LinkedIn and beyond. Copyeditor for Pharmaceutical Agencies. Book a Free Consultation
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When pitching to an international audience, incorporate cultural sensitivity. E.g. If pitching a tech product to an audience in Japan, use conservative, polite language reflecting the cultural emphasis on respect and formality, thereby resonating more effectively with the Japanese business culture

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Abeera khan

HR Officer | Talent Strategy | Organizational Development | People & Culture| Employee relations
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Knowing your audience is paramount. Tailoring my pitch to their needs, preferences, and challenges enhances resonance. For executives, emphasize clarity, benefits, and social proof. For creative teams, employ storytelling, visuals, and showcase your unique selling proposition to captivate their interest effectively.

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K Phillips

Freelance copy editor focused on audience and appeal | helping thought leaders, marketers, entrepreneurs, and more improve their text | better text = better results
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If you’re pitching to one person or a small group (you define what small means here), personalize your pitch. Buy the executive’s assistant a cup of [drink of choice] and ask what’s the best way you can help – either the assistant or the executive. Meet at least one member of the creative team before the pitch to tailor your solution to their exact needs. Get everyone’s names and positions on the team too, while you’re at it.

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2 Choose your platform

Depending on where you are pitching, you might need to adjust your format, length, tone, and style of your pitch. For example, if you are pitching online, you might have to deal with shorter attention spans, more distractions, and less feedback from your audience. Therefore, you might want to use a catchy headline, a strong hook, bullet points, images, videos, or other multimedia elements to capture and retain your audience's interest. You might also want to include a clear call to action, a landing page, or a contact form to generate leads or conversions. On the other hand, if you are pitching offline, you might have more opportunities to build rapport, demonstrate your personality, and answer questions from your audience. Therefore, you might want to use a more conversational and interactive tone, use gestures, eye contact, and body language to convey confidence and enthusiasm, and prepare some FAQs or objections to overcome.

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Abeera khan

HR Officer | Talent Strategy | Organizational Development | People & Culture| Employee relations
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Choosing the right platform is crucial for effective pitching. Online pitches demand attention-grabbing elements like catchy headlines, multimedia, and clear calls to action due to shorter attention spans. Offline pitches offer chances for rapport-building, showcasing personality, and addressing audience questions with a conversational and interactive tone. So I adapt the format, length, and style accordingly for a compelling pitch.

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K Phillips

Freelance copy editor focused on audience and appeal | helping thought leaders, marketers, entrepreneurs, and more improve their text | better text = better results
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Offline interactions may lack official “platforms,” but you still have to adjust for different types of engagement. Hooks, brevity, and personalized details work great for phone calls or bumping into people on the way to somewhere else. And speeches or panels at a conference give you room to elaborate on your ideas or even stage Q&A sessions.

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3 Test and refine your pitch

No matter how well you craft your pitch, you won't know how effective it is until you test it with real audiences. Therefore, you should always seek feedback, measure results, and refine your pitch based on the data and insights you collect. For example, if you are pitching online, you might want to use tools like Google Analytics, email marketing software, or social media analytics to track metrics like click-through rates, open rates, conversions, and engagement. You might also want to use surveys, polls, or reviews to gather feedback from your audience. Based on the data and feedback, you might want to tweak your headline, copy, design, offer, or call to action to improve your performance. On the other hand, if you are pitching offline, you might want to observe your audience's reactions, ask for questions, comments, or referrals, or follow up with them via email or phone. Based on the responses and outcomes, you might want to modify your delivery, structure, content, or value proposition to increase your impact.

Tailoring your pitch to different audiences online and offline is not a one-size-fits-all process. It requires research, creativity, adaptation, and evaluation. By following these tips and strategies, you can create a pitch that appeals to your audience's needs, interests, and emotions, and persuades them to take action.

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K Phillips

Freelance copy editor focused on audience and appeal | helping thought leaders, marketers, entrepreneurs, and more improve their text | better text = better results
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Remember to consider comments and suggestions carefully. Feedback truly is a gift, but sometimes it’s a certificate to your favorite cafe from your favorite aunt, and sometimes it’s another cheap mug from your second cousin. Focus on what your best prospects tell you and implement their advice first. Then review and decide whether you need anything from weaker prospects and the general public. And as always, ignore the trolls.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Lola Bailey

Scaling Impact for L&D Founders on LinkedIn and beyond. Copyeditor for Pharmaceutical Agencies. Book a Free Consultation
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Ensure your pitch is accessible to all audience members, including those with disabilities. For online pitches, include subtitles and screen-reader-friendly content; for offline, consider physical accessibility and providing materials in multiple formats like braille or large print

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Heather Noggle

I integrate people, process, and technology. Cybersecurity Workforce | SMB Cybersecurity | Software Requirements | Data Integration | Speaker | Writer | Systems Thinker
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Regardless of the channel, keep your talking points consistent. Yes, also consider the audience and the medium to determine the language and length of what you're writing.

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How can you tailor your pitch to different audiences online and offline?

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1 Know your audience

2 Choose your platform

3 Test and refine your pitch

4 Here’s what else to consider

Writing

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How can you tailor your pitch to different audiences online and offline?

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1 Know your audience

2 Choose your platform

3 Test and refine your pitch

4 Here’s what else to consider

Writing

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