How can you sustain digital innovation in your company?

1 Assess your digital maturity

The first step to sustain digital innovation is to understand where you are in your digital journey and what gaps you need to address. You can use a digital maturity model to assess your capabilities and performance across different dimensions, such as strategy, culture, customer, technology, data, and processes. A digital maturity model can help you identify your strengths, weaknesses, opportunities, and threats, and set realistic and measurable goals for improvement.

2 Foster a culture of innovation

The second step to sustain digital innovation is to create a culture that encourages and supports experimentation, learning, collaboration, and risk-taking. You can do this by empowering your employees to generate and test new ideas, providing them with the necessary resources and tools, rewarding their efforts and outcomes, and celebrating their successes and failures. You can also promote a culture of innovation by involving your customers and partners in the innovation process, soliciting their feedback, and co-creating solutions with them.

3 Adopt agile and lean methods

The third step to sustain digital innovation is to adopt agile and lean methods that enable you to deliver value faster and more efficiently. Agile and lean methods are based on the principles of iterative development, customer feedback, cross-functional teams, and continuous improvement. They can help you reduce waste, increase quality, and respond to changing needs and expectations. You can apply agile and lean methods to your product development, project management, service delivery, and organizational design.

5 Monitor and measure your impact

The fifth step to sustain digital innovation is to monitor and measure your impact and progress. You can do this by defining and tracking key performance indicators (KPIs) that reflect your innovation goals and objectives. KPIs can help you evaluate your innovation performance, identify areas for improvement , and justify your investment and resources. You can also monitor and measure your impact by collecting and analyzing data from your customers, employees, and partners, and using it to inform your decisions and actions.

6 Learn and adapt

The sixth and final step to sustain digital innovation is to learn and adapt constantly. You can do this by reviewing your results and feedback, identifying what works and what doesn't, and making changes accordingly. You can also learn and adapt by benchmarking your performance against your competitors and best practices, and seeking new opportunities and challenges. Learning and adapting can help you stay relevant and ahead of the curve in the digital landscape.