How can you stay top-of-mind with clients and prospects using networking relationships?

1 Offer value

One of the best ways to stay top-of-mind with your network is to offer value. This means sharing relevant information, resources, insights, or opportunities that can help your contacts solve their problems, improve their situation, or achieve their objectives. You can do this by sending personalized emails, newsletters, articles, podcasts, videos, or webinars that address their pain points, interests, or goals. You can also introduce them to other people in your network who can add value to them or collaborate with them on projects or events.

2 Be consistent

Another key to staying top-of-mind with your network is to be consistent. This means maintaining regular contact with your contacts and following up on your conversations, promises, or referrals. You don't have to contact them every day or every week, but you should have a system or schedule that reminds you to reach out to them periodically and check in on their progress, challenges, or needs. You can use tools like CRM software, calendars, reminders, or apps to help you manage your follow-ups and keep track of your interactions.

3 Be authentic

A third tip to stay top-of-mind with your network is to be authentic. This means being genuine, honest, and respectful in your communication and behavior. You should avoid being salesy, manipulative, or self-centered in your messages or actions. Instead, you should focus on building trust, rapport, and rapport with your contacts by showing interest, appreciation, and empathy. You should also share your personality, stories, and experiences with them and let them know who you are, what you do, and why you do it.

4 Be proactive

A fourth suggestion to stay top-of-mind with your network is to be proactive. This means taking initiative, seeking feedback, and asking for referrals. You should not wait for your contacts to reach out to you or remember you. You should take the lead and ask them how you can help them, what they think of your products or services, or if they know anyone who could benefit from your offerings. You should also thank them for their support, recognition, or testimonials and ask them to share your content, events, or promotions with their network.

5 Be memorable

A final recommendation to stay top-of-mind with your network is to be memorable. This means creating a positive impression, delivering a unique value proposition, and providing a remarkable experience. You should make sure that your contacts remember you for the right reasons and associate you with something that sets you apart from others. You can do this by having a catchy slogan, logo, or tagline, offering a distinctive solution, benefit, or guarantee, or providing a stellar service, quality, or outcome.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?