How can you stay resilient when your ad campaign is criticized?

Listen openly and don't get defensive. Hear out the criticism and try to understand where it's coming from, even if you disagree. Maintain empathy. Focus on supporters too. When facing a vocal minority of critics, remember all the positive feedback and support the campaign has received as well. Keep things in perspective. Learn from any valid critiques. If some parts of the criticism have merit, acknowledge that and make reasonable changes to address people's concerns. Show you're listening and adapting. Take care of yourself. Managing criticism can be draining, so make sure to engage in self-care like exercise, meditation, talking to supportive friends, etc to relieve stress.

Taking criticism on the chin for my latest project felt like getting roasted on Twitter by my grandma, but with less emoji support. BUT, bottling up those emotions is a one-way ticket to creative burnout. So, I gave myself a permission slip to feel all the feels: the sting of negativity, the frustration of "but whyyyy?", and even the mini tantrum at my desk.

Staying Resilient When Ad Campaign is Criticized: Listen and assess the feedback objectively. Communicate openly about the intentions and learnings from the campaign. Adapt and make changes if necessary. Focus on the long-term vision and don’t be swayed by short-term setbacks. Maintain a positive, solution-focused mindset.

Celebrate the learning process! Frame all the criticism as part of the learning process. It's hard to do, but embrace challenges and setbacks as opportunities to become a more resilient and skilled professional.

Criticism whether it is positive or negative keeps you in the process if you are determined enough. It comes with many creative possibilities for your campaigns and definitely, you should keep calm during this process because it will give you the best outcomes in the form of growth.

No rechaces las críticas, intenta aceptar situaciones y busca puntos en común con tu cliente para poder mejorar hacia el futuro.

There are two broad categories of criticism: 1) Trolls criticize your intended message, and 2) Genuine critics repsond to an unintended message introduced by your lack of rigour in ideation or execution. For the first category of criticism, the right approach is to stick to your guns. You don't need to be everyone's cup of tea. There are still enough consumers who love you. Break eggs to make omelettes. For the second category of criticism, the right approach is to evaluate your own processes of conceiving and crafting the work. Identify if you've misjudged human nature. Identify if any unintended offensive message has been introduced. Never be too proud to apologize. Sometimes that works wonders by turning a negative into a positive.

Hoy le decía a un colega: "Si no hubiese pérdido clientes, hoy mi servicio sería completamente deficiente." Cuando nos equivocamos, es cuando más aprendemos (odio las frases cliché, pero es así).

?? Objective Reflection: Assess criticism objectively to identify constructive feedback for improvement. ?? Seek Multiple Perspectives: Gain different viewpoints from colleagues or industry peers for a well-rounded understanding. ?? Data-Driven Analysis: Use campaign data to corroborate or challenge the criticism, focusing on actionable insights. ?? Innovate Responsively: Leverage criticism to explore creative and innovative approaches in your campaigns. ?? Enhance Skills: Identify and address any skill gaps highlighted by the feedback. ?? Document Lessons: Keep a record of feedback and actions taken for future reference and learning.

El enemigo en publicidad es pasar desapercibido. Eso es fallar, el que nadie voltee a ver. Si alguien está hablando de tu comunicación, ya estás en el radar, y esto es buenísimo. No le temas a la crítica, témele a no apostar lo suficiente.